Bringing to life Siemens’ energy story at the Great Exhibition of the North
We collaborated with Siemens to increase engagement with its energy generation and storage
capabilities at the celebrated Great Exhibition of the North. Our task was to devise a creative way to
engage and educate visitors to Intu, Eldon Square, a bustling shopping centre in the centre of
Newcastle and St James’ Park – home to Newcastle United Football Club.
Our response was the ‘Ingenious Energy Challenge’, an interactive game that allowed visitors exactly
seven seconds to generate energy on a Pavegen walkway as creatively as possible. Over the course of
the event, participants skipped, walked, danced and hopped on our tech, enjoying converting their kinetic energy to electricity. The power was used to trigger a photo-pod which captured the participants’ ingenious movements as a video gif and sent this to users’ email addresses for sharing on social platforms.
Over the 12 days of activity, the estimated social media reach of the project was an impressive 70,875
people, with folks often spending upwards of five minutes enjoying the flooring system and generating
345,723 joules of energy in total.
In February, Siemens and Pavegen signed a memorandum of understanding to collaborate on future
smart city initiatives. We look forward to collaborating with the global engineering and technology
leader on many more projects.
For more on the Great Exhibiition of the North event follow this link.
“Working with Pavegen to create the Ingenious Energy Challenge game for the Great Exhibition of the North was a resounding success. The stunning looking energy generating installation was a big hit with visitors to the exhibition, managing to be really fun but also telling a complex story on a technical subject in an interesting and human way. The Pavegen team was professional and hardworking and I’d be very happy to recommend them to other organizations.”
"GAEL BURTON-ADAMS"
Communications Business Partner, Energy, Siemens:
Engaging Visitors with Siemens' Energy Innovations
At the celebrated Great Exhibition of the North, Pavegen partnered with Siemens to showcase their innovative energy generation and storage capabilities. The goal was to engage and educate visitors at two iconic Newcastle locations: the bustling Intu Eldon Square shopping center and St James’ Park, the home of Newcastle United Football Club. Through a creative and interactive installation, Pavegen brought Siemens' energy story to life, captivating thousands of participants and spreading the message of sustainability far and wide.
The Challenge
Siemens sought to increase public engagement with its advanced energy solutions at the Great Exhibition of the North, a significant cultural event attracting a diverse audience. The challenge was to create an experience that would not only educate visitors about Siemens' energy generation and storage capabilities but also be memorable and shareable, driving interest and interaction both on-site and online.
The Ingenious Energy Challenge: Turning Footsteps into Power
Pavegen's response was the 'Ingenious Energy Challenge,' an interactive game that invited visitors to generate energy on a specially designed Pavegen walkway. Participants were given seven seconds to generate as much energy as possible using their creativity—whether by skipping, dancing, walking, or hopping on the tiles. The kinetic energy produced was then used to trigger a photo-pod that captured the participants' movements as a video GIF, which was sent to their email addresses for sharing on social media.
“Working with Pavegen to create the Ingenious Energy Challenge game for the Great Exhibition of the North was a resounding success. The stunning looking energy generating installation was a big hit with visitors to the exhibition, managing to be really fun but also telling a complex story on a technical subject in an interesting and human way. The Pavegen team was professional and hardworking and I’d be very happy to recommend them to other organisations.”
GAEL BURTON-ADAMS - Communications Business Partner, Energy, Siemens
