To help TAQA connect with its audience, we developed a visually stunning and interactive installation, combining a virtual racing game with cutting-edge LED lighting technology.
Physical Installation:
The centerpiece of the setup was a 5 generator Pavegen activation with an interactive LED display, which illuminated in synchronisation with the gameplay, creating an authentic and immersive environment.
Digital Experience:
We developed a fast-paced racing game where participants could compete to race around a track, powering a virtual car with their footsteps. Subtle messaging about sustainability and clean energy was embedded in the game's design, ensuring that the audience not only enjoyed the game but also walked away with a greater understanding of TAQA’s renewable ambitions.