How Pavegen and Uber Engaged pub goers with Kinetic Innovation
The Sustainability Challenge
As part of their ongoing commitment to sustainability, Uber sought a fresh, engaging way to raise awareness of their electrification efforts and highlight the reduction of carbon emissions in London. They wanted to celebrate the achievement of preventing 55,000 tonnes of air pollution since 2021, while encouraging further adoption of electric vehicles. Uber needed an activation that would not only drive press coverage but also connect with the public in a tangible, memorable way—demonstrating how everyday actions contribute to a greener future.
Enter Jubba, the creative events agency tasked with delivering a unique experience that could amplify Uber’s message. Their vision was to create an immersive, interactive event that embodied the spirit of sustainability while engaging the public. That’s where Pavegen came in.
The Kinetic Solution
Working closely with Jubba, we at Pavegen were brought in to provide an innovative solution that would make Uber’s sustainability story come alive. Our kinetic flooring technology, which transforms footsteps into electrical energy, was the perfect fit for this activation. We designed an interactive, three-day pop-up event at the well-established Speaker pub in Westminster and transformed it in to the "55k Tonnes" pub from 7th-9th October.
The concept? Challenge pub-goers to generate energy with every step they take while enjoying their time at the pub. As they walked across the Pavegen floor, their footsteps were converted into renewable energy, which was then tracked over the course of the activation. This allowed the public to see firsthand how their small, everyday actions could power the future.
Physical Installation: The centrepiece of the setup was a 2 generator Pavegen activation with an interactive display totem.
Digital Experience: We developed a simple and effective way to engage pub goers in the act of renewable energy generation with footsteps while raising awareness of the key brand messages of Uber.
