Our client is a global premium-segment automotive brand who is committed to a sustainable future, with its sights firmly set on achieving its climate neutral goals by 2040.
Six Iconic Global Cities
The company is a premium partner of one of greatest round the world Yacht challenges, consisting of a six-month long, circumnavigation of the world, set over nine legs and travelling over 32k nautical miles. The race mission is to be a catalyst for change by accelerating the protection and restoration of our seas and is using its global platform to inspire all those that it can reach to take action to help the ocean.
Raising Brand Awareness
To raise awareness of our clients pioneering sustainable future, the automotive company has set up interactive booths in the race village of six of the nine stopover cities to display their latest all-electric vehicles, talk about their goals, and share their sustainability journey with race attendees.
A fun, interactive, kinetic brand experience
Our client asked Pavegen to design and build a Kinetic Brand Experience to help attract the public and race attendees to the booths with a fun, interactive and memorable brand activation.
THE GOAL: to raise public awareness of the climate change imperative the world is facing and educate consumers about the sustainability steps the automotive company is taking to be a fully electric car company by 2030 and climate neutral by 2040.