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ŻABKA, WARSAW, POLAND

THE LEADING SUSTAINABLE GROCERY STORE IN POLAND

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THE CHALLENGE

Modern retailers often want to position themselves as having sustainability at the forefront of all they do, but how can they demonstrate this authentically? Zabka wanted to create the leading environmentally conscious grocery store in Poland, placing customers at the heart of their forward-thinking green story.

THE SOLUTION

With over 20 different innovative and sustainable solutions involved in creating Poland’s first eco-store, they needed a way to ensure their customers were always reminded and felt included in the decision. Pavegen is that solution.  A colourful clean energy-generating walkway features as the key focal point of the store, introduced as the sole feature that allows shoppers to physically participate in the store’s green credentials. By generating off-grid energy with their very own footsteps, shoppers can be sure to feel wholly included as a part of the store’s sustainable drive.

GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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THE IMPACT

Through Pavegen, Zabka has been able to successfully ensure their customers were always reminded of the eco-conscious actions the store was taking every time they visited. Shoppers and employees alike are now able to participate in the shop’s sustainability journey, sparking important conversations around the betterment of our planet all through the simple act of a footstep.