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Earth Day 2023 - we're supporting the canopy project


protect our planet: act now to secure a sustainable future

By Laurence Kemball-Cook, Founder and CEO, Pavegen

22nd April 2023 - LONDON, UK

As we mark the final day of World Earth Week 2023, we must reflect on the profound impact of human activities on the environment and the urgent need to invest in our planet for the sake of our future. 

Our collective consciousness must shift towards a deeper understanding of humanity's role in the current climate crisis. The challenges we face are urgent, but they also present an opportunity for us to take bold action and fight for equity and prosperity.

The Earth Day Live webinars organised by EARTHDAY.ORG during Earth Week have brought leaders from across all sectors together to highlight the most pressing environmental issues of our time and provide tangible solutions. We must not forget these important lessons as we move forward in our pursuit of a sustainable and just world.

It is clear that brands that invest in the circular economy are more profitable and more sustainable. The fashion industry's waste problem can be solved by focusing on recycling fibres in a textile-to-textile approach, reducing the number of clothes produced, and ensuring traceability. Our voice is essential in this pursuit of change. Young people must understand that the choices they make today have a profound impact on the future. We must demand equitable solutions to climate change, and our elected officials and environmental advocates must integrate environmental legislation to create policies for all to have a prosperous future.

Education is the key to solving climate change.

The progress made in improving environmental literacy worldwide is commendable, but we still have a long way to go. World leaders must invest in education to create a pipeline of green jobs and build green economies in all countries. Climate justice is social justice, and youth is the key to promoting action. Embedding climate education in schools is the key to transforming systems to achieve this justice.

The time for action is now

We must get serious about ending plastic pollution. It is feasible and possible to end plastic pollution by 2040 if we have the political will to get it done. 

> We must shift from fossil fuels to clean energy and hold industries accountable for their harmful practices. 

> We need to educate and inform consumers about the true impact of plastic pollution and promote circular solutions like refillable and renewable containers. It's time to prioritise the well-being of our planet and end the profit-over-people mentality.

> We must reconnect with Mother Earth to understand and advocate for her. Healthy soil is the foundation for sustainable food systems, and regenerative agriculture practices can help to restore it. We must stop deforestation, which causes significant damage to our planet. 

> We need to take urgent action to protect our oceans and the biodiversity they support. Our actions today will determine the fate of our planet tomorrow.

As we mark World Earth Day, let us double down on supporting meaningful actions for the sake of our future. Business leaders, government, and the public must come together to take bold action and fight for equity and prosperity. The time for action is now.

LET"S JOIN TOGETHER TO Support The Canopy Project

I highly encourage everyone to support The Canopy Project, a global reforestation initiative by the Earth Day Network. Planting trees not only helps combat climate change but also provides numerous benefits such as improving air and water quality, supporting wildlife habitats, and promoting community resilience. By supporting The Canopy Project, we can all take tangible actions towards a healthier and more sustainable future.

It's important to note that you can support The Canopy Project with a small donation from just $1, which can go a long way towards planting trees and helping to combat climate change. You can make a one-time donation or even set up a regular monthly donation to support ongoing efforts.

Every tree planted helps to combat deforestation

Every tree planted helps to combat deforestation, which is a major contributor to climate change. Trees help to absorb carbon dioxide from the atmosphere, which helps to reduce the amount of greenhouse gases in the air. They also provide habitat for wildlife, prevent soil erosion, and improve air and water quality.

By supporting The Canopy Project, you can make a difference in the fight against climate change and help to protect our planet for future generations. 

To learn more about how you can support the project and make a donation, visit their website at https://www.earthday.org/campaign/the-canopy-project/



For more information, video content and photos of Pavegen, contact press@pavegen.com

About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.

The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.