--- title: Interactive OOH description: Interactive OOH --- # Pavegen Interactive OOH Captivate with the power of footsteps. [ Get in touch ](https://www.pavegen.com/contact) ## The future of OOH **Pavegen tiles** + **digital screens** = interactive experiences that engage audiences at scale. ![The future of OOH](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/uber%20eats%20mockup%20v2%20-%20active%20v2%204.png?width=1220&height=713&name=uber%20eats%20mockup%20v2%20-%20active%20v2%204.png) ## 2X Increase in dwell time campaignlive.co.uk ## 150s Average focused engagement time campaignlive.co.uk ## The Challenge for... ## Brands Interactive campaigns are **expensive** , **complex**, and **time-consuming** to set up. ![Brands](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/image.png?width=600&height=349&name=image.png "Brands") ## Venues Venues need solutions that **drive footfall**, help them **understand their audience**, and create **meaningful connections**. ![Venues](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/image-1_result.png?width=600&height=349&name=image-1_result.png "Venues") ## IOOH solves these problems ![Wembley Way](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Wembley%20Way%20-%20digital%20screen%20scan%20to%20win%20phone.png?width=600&height=313&name=Wembley%20Way%20-%20digital%20screen%20scan%20to%20win%20phone.png) ## Better for brands • Higher dwell time and conversion rates. • Active, memorable audience engagement. • Sustainable brand positioning. ![Globalworth](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Globalworth%202.png?width=600&height=313&name=Globalworth%202.png) ## Better for venues • Increased audience understanding. • New revenue streams with minimal effort. • Sustainable energy application. ## How it works 01 ###### Install Embed a Pavegen array beside your existing OOH digital screen or purchase a new display outright. ![Install](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/pg%20v2%201.png?width=590&height=332&name=pg%20v2%201.png "Install") 02 ###### Activate Brands lease ad space for interactive campaigns. They can select a software template or opt for a fully bespoke campaign. ![Activate](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/costa%20QR%20Array%201.png?width=590&height=332&name=costa%20QR%20Array%201.png "Activate") 03 ###### Engage As audiences step, the billboard comes to life. Enabling you to spark more meaningful engagement. ![Engage](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/TV%20screen%20with%20QR%201.png?width=426&height=241&name=TV%20screen%20with%20QR%201.png "Engage") 04 ###### Drive Revenue Venues can charge a premium for high value engagement, earning from ad spend and increased footfall. ![Scan QR Costa](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Scan%20QR%20costa%201.png?width=590&height=337&name=Scan%20QR%20costa%201.png "Scan QR Costa") ## Collect insights Transform every interaction into valuable data, offering real-time insights that help you measure impact and optimise future engagements. ## Increase conversion Pavegen IOOH technology converts more users per AD vs conventional OOH. # 2x Increase in dwell time ![Insight](https://www.pavegen.com/hubfs/Pavegen_April2025/images/chart-bar.png) ![insight](https://www.pavegen.com/hubfs/Pavegen_April2025/images/bar.png) # 150s Average focused engagement time ## Track key insights Such as footfall, user interactions, conversions and energy generated. ![Effortless activation](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/jcd%20mockup%202.png?width=1000&height=563&name=jcd%20mockup%202.png) ###### Effortless activation Quickly launch innovative campaigns without the cost and hassle of traditional experiential setups. ![Mobile rewards](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Screenshot%202025-01-02%20at%2013.31.04%202.png?width=1000&height=576&name=Screenshot%202025-01-02%20at%2013.31.04%202.png) ###### Mobile rewards **Drive footfall** and **increase dwell time **by rewarding people for their steps. ![Intuitive interactivity](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/2%20Screenshot%202023-01-23%20at%2017.08.44.png?width=1000&height=537&name=2%20Screenshot%202023-01-23%20at%2017.08.44.png) ###### Intuitive interactivity Harness footsteps to deliver engagement. No education or brand ambassadors required. [ Get Started ](https://www.pavegen.com/contact) ## Scalable, Cost-Effective Campaigns Our out of the box hardware and software solutions make growing your network effortless. ![Cost Effective](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/IOOH%20-%20Small%20-%20Perm%20-%20With%20Screen%203.png?width=487&height=274&name=IOOH%20-%20Small%20-%20Perm%20-%20With%20Screen%203.png) ![Cost Effective](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/IOOH%20-%20Landing%20Page%20Hero%20iso%202.png?width=487&height=274&name=IOOH%20-%20Landing%20Page%20Hero%20iso%202.png) ![Scalable](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%202667.png?width=487&height=274&name=Group%202667.png) ## Always-On Value 24/7 engagement ![24/7 Engagement](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/IOOH%20-%20Landing%20Page%20Hero.png?width=1000&height=506&name=IOOH%20-%20Landing%20Page%20Hero.png) ## Let’s take the next step! Getting started is simple, let us walk you through it step by step [ Get Started ](https://www.pavegen.com/contact)