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Back by Popular Demand: Pavegen at Ford Ride London 2024


Revolutionising Sustainable Energy and Engagement:

Pavegen Returns to Ford Ride London 2024

23rd May 2024


Join us at ford ride london 2024:

📍 Trafalgar Square, Ford Ride London HUB  
🗓️ May 24th - 26th, 2024. 

The anticipation is electric for Ford Ride London 2024, and amidst the whirlwind of excitement and innovation, one name stands out: Pavegen. Back by popular demand after its awe-inspiring debut in 2023, Pavegen is set to once again captivate attendees with its groundbreaking technology that turns footsteps into energy. As we eagerly await this year's event, let's take a journey back to the remarkable success of Pavegen at last year's Ford Ride London and delve into why this innovative tech is the perfect match for the automotive industry. 

What is a Pavegen Brand Experience? 

Pavegen technology seamlessly transforms footsteps into renewable energy through its innovative flooring system. By harnessing the kinetic energy from footsteps, Pavegen's tiles convert pedestrian movement into electrical power. But it's more than just energy production—it's an immersive and interactive experience that leaves participants engaged. 

At Ford Ride London 2023, Pavegen stole the show. Over 7000 attendees were drawn into a unique gameplay where they were challenged to slow down a virtual electric vehicle (EV) using their footsteps. The more footsteps and energy the faster the breaks on the car work. This activation, infused with game theory techniques, not only engaged visitors but also wove them into a sustainability narrative with Ford. Pavegen's installation became the talk of the event, educating users on the regenerative braking technology used in Ford EVs in a truly unforgettable manner. 

How does it fit with the automotive industry? 

As an unprecedented demand for sustainability initiatives rises, the automotive industry is undergoing a transformative shift. With electric vehicles, smart technology, and a relentless focus on reducing carbon footprints, the synergy between Pavegen and the automotive sector is clear. Ford, a trailblazer in automotive innovation, understands the vital role of integrating cutting-edge green technologies to stay ahead of the curve. 

Pavegen's presence at Ford Ride London seamlessly aligns with this vision. By showcasing how kinetic energy can be harnessed in urban environments, Pavegen spotlights the potential for similar technologies to revolutionise automotive practices. Companies like Ford are already leveraging similar technology to convert braking energy into renewable power for EVs. 

Reflecting on Last Year's Success 

Pavegen's installation at Ford Ride London was an immersive experience that educated and inspired. The response was overwhelming, with over 7000 attendees actively engaging with the technology and sharing their experiences across social media platforms. The buzz generated by Pavegen not only electrified the event's atmosphere but also highlighted the public's growing interest in sustainable solutions. 

The insights from last year's event illuminated Pavegen's effectiveness in bustling environments, offering invaluable data on energy generation and consumption patterns. Armed with this knowledge, Pavegen is poised to craft even more captivating brand experiences that resonate deeply with audiences, driving home the message of sustainability in unforgettable ways. 

What to Expect at Ride London 2024 

This year, Pavegen is gearing up for an even more ambitious goal at Ford Ride London 2024—10,000 gameplays! Bringing back the regenerative braking racetrack challenge to bolster Ford's presence across automotive and sporting events, the installation promises to be both educational and entertaining. 

Furthermore, the collaboration between Pavegen and Ford continues to flourish, with discussions underway about integrating kinetic energy solutions into Ford's future projects. This partnership underscores the forward-thinking approach of both companies towards a greener, more sustainable future. 

By aligning with the automotive industry's sustainability drive, Pavegen is paving the way—quite literally—for a cleaner, more interactive world. So, saddle up and lace up your shoes as we gear up for Ford Ride London 2024 with Pavegen leading the charge. 

If you're interested in learning more about Pavegen Experiential get in touch with us here:



For more information, video content and photos of Pavegen, contact press@pavegen.com

About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.

The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.