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Lidl Barcelona

Spain

21ST CENTURY SHOPPING EXPERIENCE

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Lidl Brings Green Credentials to Life with an Impactful Experience in Barcelona

In the 21st century, shoppers are more focused than ever on sustainability when selecting where to make their purchases. Lidl sought to make a significant statement about its commitment to environmental responsibility by bringing its green credentials to life in a memorable and impactful way for its customers in Barcelona.

The goal was to demonstrate Lidl's dedication to sustainability through an engaging and lasting experience that would resonate with the community and highlight the brand's ongoing efforts to operate as an environmentally-conscious business

 

Touchless Clean Energy Walkway Showcases Sustainability

Lidl has taken a groundbreaking step in showcasing its commitment to sustainability by introducing an interactive touchless solution right beneath customers' feet. By installing a clean energy-generating walkway at the entrance of their busy Barcelona supermarket, Lidl, in collaboration with Pavegen, has created a tangible demonstration of its sustainability mandate.

As shoppers go about their routine, their footsteps generate clean energy, which powers data screens that display real-time information about footfall and energy levels. This innovative installation not only enhances the shopping experience but also provides a visible and engaging way for customers to witness the impact of their actions on sustainability while they complete their grocery shopping.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Enhancing Customer Engagement with Sustainability

Through a straightforward yet highly interactive experience, Lidl has successfully driven increased footfall to their Barcelona store while bolstering consumer trust. The clean energy-generating walkway not only demonstrates Lidl's genuine commitment to sustainability but also enables shoppers to actively engage with the store’s green initiatives.

By participating in this innovative experience, customers contribute to sustainability efforts and see firsthand how their actions benefit the community. This initiative effectively bridges the gap between corporate sustainability claims and consumer engagement, reinforcing Lidl's dedication to environmental responsibility and enhancing its connection with shoppers.