BNP PARIBAS, USA

#POWER THE CHANGE

THE CHALLENGE

Our client, Bank of the West - the US division of the BNP Paribas network, asked Pavegen to help them promote their new #PowerTheChange campaign. A project focused on the importance of giving back to local communities and addressing the real issues of climate change.

Citizen Engagement experience

Bank of the West approached Pavegen to build a 4-part campaign to engage with their consumers and stakeholders. The 6-month activation set out to educate communities in the United States on the steps and commitments BOTW is making to better our environment.

The installation was launched in Los Angeles, Sacramento, Portland, and San Fransisco.

THE SOLUTION

To attract attention and consumers, Pavegen's designers and engineers built an interactive kinetic architecture installation. The design highlighted the importance of built environment applications in our cities as well as generated connections with each user through an interactive LED light archway.

#Powerthechange

The campaign challenged citizens in San Francisco, Sacramento, Portland and Los Angeles to convert their footsteps into clean off-grid power on the Pavegen kinetic tiles.

Each footstep captured was added to a local step goal in each of the 4 cities. When the goal was reached a clean-energy donation was launched to local sustainability non-profits from our client.

built environment

To promote the step goal, Pavegen installed real-time data screens which showed the live count of steps and energy generated. This fostered engagement with users who had a shared interest in helping their city and the environment.

In the final three cities, the energy from each footstep was harnessed to power stunning LED lights built into our kinetic architecture installations. Overhead archways and kinetic tiles resulted in a unique and innovative light-walkway, illuminating the city and it's citizens.

THE impact

The campaign kicked off at Bank of the West's San Fransisco Head Quarters, before moving to key shopping centre locations in Sacramento and Portland. The grand finale in Los Angeles was held outside the famous Dolby Theatre on Hollywood Boulevard.

The results

In each city of the campaign, the footstep goal was achieved tenfold. Citizens banded together to support our client in their goal of supporting eco-alternative energy solutions.

Non-profit organisations, Grid Alternatives and Ecotrust received donations from Bank of the West to grow their renewable energy resources.

Connecting with stakeholders

The campaign allowed Bank of the West to create real pathways between their brand values and consumers. Promoting their commitments to the environment and educating their customers on the steps they are taking to better the planet.