To attract attention and consumers, Pavegen's designers and engineers built an interactive kinetic architecture installation. The design highlighted the importance of built environment applications in our cities as well as generated connections with each user through an interactive LED light archway.
The campaign challenged citizens in San Francisco, Sacramento, Portland and Los Angeles to convert their footsteps into clean off-grid power on the Pavegen kinetic tiles.
Each footstep captured was added to a local step goal in each of the 4 cities. When the goal was reached a clean-energy donation was launched to local sustainability non-profits from our client.
To promote the step goal, Pavegen installed real-time data screens which showed the live count of steps and energy generated. This fostered engagement with users who had a shared interest in helping their city and the environment.
In the final three cities, the energy from each footstep was harnessed to power stunning LED lights built into our kinetic architecture installations. Overhead archways and kinetic tiles resulted in a unique and innovative light-walkway, illuminating the city and it's citizens.