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CISCO LIVE

WEST COAST, USA

Pavegen and Tribal Planet worked to create a deeper engagement with Cisco’s brand and enhance its reputation in a fun and memorable way at its headline annual event.

We helped engage Cisco’s audience of IT specialists with its Social Impact programme in a lasting and engaging way.

 
Tribal Planet created ‘Network to Light’ – three unique Pavegen installations, app-enabled, designed to capture the footsteps of event attendees. This energy was then to be donated as electricity credits to power schools in Nepal.

 

Via Tribal Planet’s Citizen Earth app and screens, attendees could track their steps and see how much energy they were personally creating, simply by walking over the tiles. Daily winners would be announced via the app leaderboard and screens on-site.

Cisco’s goal was 1 million steps. The installation really caught the imagination of Cisco LIVE audiences,

The team doubled that target, capturing the energy of over 2 million footsteps.

Engaging IT Specialists with Social Impact through Kinetic Energy

Cisco, a global leader in IT and networking, wanted to elevate its Social Impact program during Cisco LIVE, its headline annual event. The goal was to create a lasting impression on IT professionals, while enhancing Cisco’s reputation for sustainability and social responsibility. Cisco needed an interactive experience that would seamlessly integrate with its brand values and resonate deeply with its tech-savvy audience.

 

"Network to Light" Kinetic Energy Walkway

Pavegen partnered with Tribal Planet to deliver an innovative, app-enabled experience that would engage Cisco’s audience in a fun and memorable way. The collaboration led to the creation of "Network to Light," a series of three unique Pavegen installations. These kinetic walkways were designed to capture the footsteps of event attendees and convert their energy into electricity credits, which were donated to power schools in Nepal.

Using Tribal Planet's Citizen Earth app, participants could track their footsteps in real-time and see the direct impact of their energy contributions. The app displayed the amount of energy generated, with a leaderboard showcasing daily winners who had contributed the most footsteps. The installation allowed attendees to personally engage with Cisco's Social Impact program while demonstrating the potential of renewable energy technologies.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Doubling the Target – 2 Million Footsteps Captured

The engagement surpassed Cisco’s original goal of 1 million steps, as the event captured over 2 million footsteps. The installation not only energized attendees but also amplified Cisco’s commitment to sustainability and global social impact initiatives.

Key Metrics:

2 Million Steps: Over 2 million footsteps were captured, doubling the original target.

High Engagement: Attendees actively participated, tracking their energy contributions and competing for top spots on the leaderboard.

Global Impact: The energy generated from the event contributed to lighting schools in Nepal, directly connecting attendees' actions with real-world benefits.

The "Network to Light" installation proved to be an engaging, interactive solution that connected Cisco’s brand to its sustainability and social impact goals. By turning footsteps into meaningful energy donations, Cisco LIVE participants were empowered to make a real difference while learning about Cisco’s ESG commitments. This initiative left a lasting impression on attendees, reinforcing Cisco’s position as a leader in innovation and corporate responsibility.