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Citi Bank

London

The Challenge

In March 2021, Citigroup (Citi), a global banking giant, under the leadership of CEO Jane Fraser, boldly announced its commitment to achieving net zero greenhouse gas (GHG) emissions by 2050. This ambitious target reflects Citi's recognition of the urgent need to address climate change and its determination to lead the transition to a net zero economy. With interim goals set for 2030, one of Citi's initial steps in the UK was to galvanise its employees at the Canary Wharf headquarters through an internal communications campaign.

 

Supported by their agency in London, Citi required a solution to educate and inform employees in an innovative way that included employees in their ambitious plan.

THE challenge

In March 2021, Citigroup (Citi), a global banking giant, under the leadership of CEO Jane Fraser, boldly announced its commitment to achieving net zero greenhouse gas (GHG) emissions by 2050. This ambitious target reflects Citi's recognition of the urgent need to address climate change and its determination to lead the transition to a net zero economy. With interim goals set for 2030, one of Citi's initial steps in the UK was to galvanise its employees at the Canary Wharf headquarters through an internal communications campaign.

Supported by their agency in London, Citi required a solution to educate and inform employees in an innovative way that included employees in their ambitious plan.

THE SOLUTION

To bring their net zero commitment to life and engage employees innovatively, Citi partnered with Pavegen and agency Salterbaxter. Pavegen designed an interactive Kinetic Employee Engagement Experience centred around the campaign "Power Up Net Zero – Show Them What a Global Bank Can Do." Using Pavegen's award-winning technology, employees and visitors were challenged to generate as much kinetic energy as possible in 20 seconds, fostering competition with a leaderboard.

A visually striking Pavegen array, accompanied by an audio-visual totem, was strategically installed in a prominent location within the Canary Wharf office. This placement ensured maximum visibility and engagement, reaching thousands of employees daily as they passed through the area.

An interactive energy game was deployed to educate and inspire employees and visitors alike about Citi's net zero ambitions. The game challenged participants to create as much kinetic energy as possible in 20 seconds and added a competitive element with a leaderboard. 

the solution

To bring their net zero commitment to life and engage employees innovatively, Citi partnered with Pavegen and agency Salterbaxter. Pavegen designed an interactive Kinetic Employee Engagement Experience centred around the campaign "Power Up Net Zero – Show Them What a Global Bank Can Do." 

 

An interactive energy game was deployed to educate and inspire employees and visitors alike about Citi's net zero ambitions. The game challenged participants to create as much kinetic energy as possible in 20 seconds, with an added competitive element on our leaderboard. 

 

The visually striking array, accompanied by an audio-visual totem, was strategically installed in a prominent location within the Canary Wharf office. This placement ensured maximum visibility and engagement, reaching thousands of employees daily as they passed through the area.

Citi Bank 3

THE IMPACT

Over the course of the campaign, thousands of participants generated over 50,000 joules of energy, effectively raising awareness and advocacy for Citi's Net Zero plan.

Through the collaboration with Pavegen, Citi successfully transformed its internal communications approach into an immersive and impactful experience. By actively involving employees in their sustainability efforts, Citi not only educated and inspired its workforce but also demonstrated its commitment to leading the charge towards a sustainable future.