BACK AGAIN FOR THE 4TH TIME
Pavegen brought back the FORD regenerative braking challenge for the fourth time! Continuing our partnership with FORD to energise their live events and engage their audiences on the new Mustang Mach-E. The installation converted the kinetic energy of footsteps into usable electrical power. The vibrant atmosphere was fuelled by participants' lively steps and added data insights allowed FORD to seamlessly control an engaging kinetic energy challenge game.
PUMPING THE BRAKES ON CLIMATE CHANGE
The concept behind the game was simple yet powerful: the more physical energy participants exerted, the more electricity was generated. As participants played, the real-time data fed into the game software, decelerating the virtual Ford Mustang Mach-E.
This impressive demonstration underscored the direct relationship between physical effort and sustainable energy production, while promoting Ford's innovative regenerative braking system. The dynamic leaderboard prominently displayed the top ten most energetic participants, fostering friendly competition while highlighting the remarkable power of sustainable energy. Ford merchandise was given to every contestant.