FORD Ride London 2023
One of the world’s largest public cycle events over 3 days in the heart of London, FORD Ride London is a unique and innovative celebration of cycling and sustainable transport.
In May 2023 – marking the 10th anniversary of the event – more than 70,000+ cyclists rode into London to take part in Ford Ride London.
The 2023 FORD Ride London event served as a platform to showcase Ford’s commitment to electrification with its new Ford Mustang Mach-E, an electric vehicle that uses regenerative technology to harness renewable energy from stepping on the brakes.
Ford sought a unique and engaging activation to promote this innovative feature of their vehicles and raise awareness of their dedication to sustainable transport.