<img alt="" src="https://secure.visionarycloudvision.com/780801.png" style="display:none;">

GOOGLE PIXEL LIGHT PATH

BERLIN, Germany

Pavegen partnered with Google to make the Berlin Festival of Lights interactive, via its award-

winning kinetic technology, which converts footsteps into off-grid energy and data.

The footsteps of visitors to the world’s largest single energy harvesting array were converted into off-

grid electrical energy, enabling a synchronised lighting display and relaying data on the energy output

to a web page.

Pavegen and Google Illuminate the Berlin Festival of Lights with Interactive Kinetic Technology

Pavegen and Google collaborated to revolutionize the Berlin Festival of Lights by integrating innovative kinetic technology, which converts footsteps into off-grid energy and data. This collaboration not only aimed to enhance the festival experience but also served as a launch platform for the new Google Pixel phone, combining technological innovation with high-impact experiential marketing.

The Challenge

The Berlin Festival of Lights, renowned for its breathtaking light displays and global audience, presented a unique opportunity for Pavegen and Google. The key challenges included:

Integrating Technological Innovation: Showcase Pavegen's kinetic energy-harvesting technology in a way that captivated festival-goers and highlighted the potential of renewable energy.

Promoting the New Google Pixel: Use the festival as a launch platform for the new Google Pixel phone, creating a connection between the phone’s features and the interactive experience.

Enhancing Visitor Engagement: Design an installation that would not only draw attention but also actively engage the diverse audience, making the experience memorable and impactful.


 

Transformative Technology

Pavegen and Google implemented a groundbreaking solution that met these challenges head-on:

  • Kinetic Energy Harvesting Array: The installation featured the world’s largest single energy-harvesting array, where Pavegen’s tiles captured the kinetic energy from visitors' footsteps. This energy was used to power a synchronised lighting display that added a dynamic and interactive element to the festival.

  • Real-Time Data Display: The system included real-time data integration, with energy output displayed on a dedicated web page. This transparency allowed visitors to see the impact of their participation, linking their actions to the broader sustainability goals of the event.

  • Google Pixel Promotion: The interactive installation seamlessly integrated the launch of the new Google Pixel phone. Special promotional areas featured the Pixel’s capabilities, such as high-quality photography and real-time data sharing, tying the phone's features to the kinetic energy experience. Attendees had the opportunity to use the Pixel to capture and share their experience as a gif, further amplifying the phone’s launch.

P1, Google

 

GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Pavegen Installation Enhanced Engagement and Boosted the Google Pixel Launch

The collaboration between Pavegen and Google at the Berlin Festival of Lights successfully addressed the dual objectives of showcasing innovative technology and launching the new Google Pixel phone. By creating an interactive and sustainable experience, the partnership demonstrated how cutting-edge technology can drive engagement and promote brand messages in a compelling and impactful way. 

Enhanced Visitor Engagement: The kinetic walkway created a high level of interaction, as attendees actively participated in generating energy and powering the lighting display. This engagement was further amplified by integrating the Google Pixel, allowing visitors to document and share their experience.

Increased Brand Visibility: The innovative installation provided significant visibility for both Pavegen’s technology and the Google Pixel phone. The synchronised lighting display and real-time data integration showcased the capabilities of both the technology and the phone, creating a buzz around the launch.

Sustainability Awareness: The installation effectively communicated the message of sustainability, demonstrating how individual actions contribute to renewable energy generation. The real-time data visualisation reinforced the impact of attendees' participation, aligning with broader environmental goals.

Successful Product Launch: The festival served as a high-profile platform for launching the Google Pixel phone. By integrating the phone into the experience, Google highlighted its features in a real-world context, driving interest and engagement with the new device.

Memorable Experience: The combination of kinetic technology and high-profile product promotion created a memorable experience for festival-goers. The installation not only enhanced the visual appeal of the festival but also provided a meaningful and interactive way to engage with sustainability and new technology.

rewardsSC

1,200 +

People Captured

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376,000

Joules of Energy Produced

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300+

Photos and GIFs Recorded

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