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MERCEDES BENZ

WEST COAST, USA

CREATING CLEAN ELECTRICITY WHILE RELEASING STRESS

CREATING CLEAN ELECTRICITY WHILE RELEASING STRESS

Mercedes-Benz, aiming to create an unforgettable experience at SXSW, collaborated with Pavegen to promote the brand uniquely at the globally anticipated event for emerging tech.

The goal was to stand out at SXSW and engage visitors in a distinctive manner. Teaming up with 'OK Go' singer Damian Kulash, Mercedes-Benz conceptualised the 'Stress Inversion Transformer' activation, inviting participants to release stress by stomping, screaming, and shouting for 30 seconds inside a closed container.

 

turning stress into energy through footsteps

In collaboration with Pavegen, the activation featured a groundbreaking integration of kinetic and piezoelectric technologies. The floor, entirely fitted with Pavegen kinetic tiles, and the walls equipped with custom-designed piezoelectric transducers, converted both movement and sound pressure into electrical energy. This marked the first-ever collaboration between Pavegen and piezoelectric technology, showcasing the potential of converting sound into electricity. The energy generated was displayed on 'UV' screens in real-time, informing onlookers of the total joules produced and the record amount generated in a single session.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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impact on innovation

The 'Stress Inversion Transformer' was a phenomenal success, attracting hundreds of enthusiastic participants and achieving its primary goal of significantly boosting engagement with the Mercedes-Benz brand. The collaboration between Mercedes-Benz and Pavegen not only demonstrated innovation and technological prowess but also set a new standard for experiential marketing at SXSW. The integration of kinetic and piezoelectric technologies showcased the brand's commitment to pushing boundaries and creating memorable, interactive experiences for its audience.