Mercedes-Benz, aiming to create an unforgettable experience at SXSW, collaborated with Pavegen to promote the brand uniquely at the globally anticipated event for emerging tech.
The goal was to stand out at SXSW and engage visitors in a distinctive manner. Teaming up with 'OK Go' singer Damian Kulash, Mercedes-Benz conceptualised the 'Stress Inversion Transformer' activation, inviting participants to release stress by stomping, screaming, and shouting for 30 seconds inside a closed container.