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Minnesota Vikings

USA

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Powering Up the Game: Pavegen's Collaboration with the Minnesota Vikings

Minnesota Vikings Harness The Kinetic Power of Their Fans With Pavegen 

The Minnesota Vikings, a National Football League club, in partnership with UK-based greentech firm Pavegen, has launched a unique fan experience that merges STEM education with sustainability and entertainment. At the core of this collaboration is Pavegen's pioneering technology, which converts kinetic energy from footsteps and movement to power immersive fan experiences. 

 

 

THE SOLUTION

Pavegen designed and built an eye-catching and stylish installation using strobe lights and gamification with the ‘ElectroShuffle’. The ElectroShuffle challenged visitors to use their best dance moves to generate the most real-time energy in competition with each other. Two Pavegen platforms allowed players to battle for the top spot on the leaderboard and compete for the chance to win tickets to next year’s festival.

Revolutionising Stadiums with Sustainability

Coinciding with the start of the 2023 gridiron season, fans visiting Vikings training camp in Eagan, Minnesota, can participate in two immersive challenges.

 

The 40-Yard Dash: Imagine racing against your favourite Vikings players in the 40-Yard Dash.  

Fans visiting the Vikings' training camp in Eagan, Minnesota, have the chance to do just that. But there's a twist: Pavegen's kinetic floor tiles capture your energy as you run, converting it into off-grid electricity in real-time. It's a thrilling blend of athleticism and sustainability, showing how every step can make a difference. 

 

Recreating Famous Game Plays

For those who want to relive iconic Vikings moments, Famous Plays is the challenge for you. Using kinetic floor interactions, fans can guide a virtual football's flight and recreate legendary plays. Success in this challenge is rewarded with exclusive video clips of these iconic moments, adding an extra layer of excitement to the experience.

 
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Generating a STEM experience

commitment to stem

Beyond the thrill of the game, the Minnesota Vikings are dedicated to STEM education. This installation serves as a powerful platform for inspiring the local community. By demonstrating how energy is all around us and can be harnessed for a better world, the Vikings and Pavegen are bringing STEM principles to life in a tangible and engaging way. 

Stadiums of the Future

The project offers a glimpse into the future of stadiums. It's about more than just watching a game; it's about actively participating in the experience. Fan interaction and engagement are at the forefront, making loyalty to your team an even more visually rewarding experience. 

The Minnesota Vikings Gameday Challenge by Pavegen is located at the Twin Cities Orthopaedics Performance Centerre, connecting the Training HAUSouse and TCO Stadium within the Vikings Plaza.