Consumers expect more from retailers, in terms of both their individual shopping experiences and the social impact of brands and businesses. The social environment on sustainability is changing and retailers need to change to keep up with the wants of consumers.
transforming a side street into a shopping destination
London's New West End company, a business partnership of 600 UK and International retailers, restaurateurs, hoteliers, galleries, and property owners in West London approached Pavegen with a task.
A side street in Central London, Bird Street, was sitting un-used next to one of the world's most renowned retail destinations, Oxford Street. NWE company wanted to advance this retail opportunity into Bird Street and needed an innovative way to bring in citizens and engage them with the area.