Plenitude
Milan, Italy
Making Clean Energy Tangible for a New Generation
Plenitude, a global player in the renewable energy space, wanted to visually and physically demonstrate its investment in sustainable innovation, specifically in a way that would resonate with Gen Z and millennial audiences at a branded event experience.
The goal was clear:
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Bring Plenitude’s renewables mission to life through a memorable, physical activation
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Engage the public in a way that felt modern, inspiring, and aligned with climate-positive values
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Generate positive media attention and brand recognition around their clean energy leadership
THE SOLUTION
Pavegen designed and built an eye-catching and stylish installation using strobe lights and gamification with the ‘ElectroShuffle’. The ElectroShuffle challenged visitors to use their best dance moves to generate the most real-time energy in competition with each other. Two Pavegen platforms allowed players to battle for the top spot on the leaderboard and compete for the chance to win tickets to next year’s festival.
A Footstep-Powered Portal to Plenitude’s Vision
Pavegen delivered a 2sqm kinetic walkway as the entrance to an immersive screen room — turning the act of walking into a symbolic and literal demonstration of renewable power.
Installation Overview
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As participants approached the experience, they stepped across a Pavegen tile array, generating kinetic energy in real-time.
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This energy was used to power dynamic LED lighting surrounding the entrance door — reinforcing the idea that human movement creates real energy impact.
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The glowing doorway acted as a visual metaphor for entering a future powered by renewables.
The walkway served as both an interactive moment and a brand-aligned storytelling tool: simple, elegant, and immediate.
A New Era of Urban Engagement
This activation was designed to stop people in their tracks and then get them moving. It attracted attention, curiosity, and a steady stream of foot traffic into Plenitude’s immersive space.
Anticipated outcomes for the client:
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🔋 A clear, memorable demonstration of clean energy at work
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📸 A visually striking moment for PR and social coverage
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🌱 A meaningful connection with younger, sustainability-minded audiences
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🟢 Reinforcement of Plenitude’s position as a leader in the renewables space
For Pavegen, the activation delivered brand visibility and showed once again how a small footprint can make a big impression.
Simple. Scalable. Symbolic.
With a compact footprint and high impact, the Plenitude activation proved how low-barrier kinetic installations can turn brand messaging into real-world experiences. By walking into the future, participants left with a tangible reminder that clean energy is not only possible, it’s personal.
