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Plenitude Energy Christmas

Milan, Italy

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A Festive Challenge – Lighting Up Sustainability

Plenitude, Italy's green energy champion, faced the challenge of raising awareness about their ambitious net-zero goals and commitment to sustainability. They aimed to engage the public in a meaningful and memorable way during the holiday season, highlighting the importance of renewable energy while fostering community spirit. The goal was to create an event that was both enjoyable and educational, demonstrating the practical benefits of sustainable practices.

THE SOLUTION

Pavegen designed and built an eye-catching and stylish installation using strobe lights and gamification with the ‘ElectroShuffle’. The ElectroShuffle challenged visitors to use their best dance moves to generate the most real-time energy in competition with each other. Two Pavegen platforms allowed players to battle for the top spot on the leaderboard and compete for the chance to win tickets to next year’s festival.

An Innovative Approach to Engaging the Public in Sustainability

Plenitude transformed Milan's Piazza Duca d'Aosta into a festive wonderland from December 7, 2023, to January 7, 2024. The centerpiece of this transformation was "The Sensation-On-Ice" village, featuring an open-air skating rink, spectacular displays, interactive games, and partner showcases. Central to the experience was the innovative use of Pavegen technology, where each footstep on the kinetic tiles helped power a sparkling 18-meter-tall Christmas tree.

 

The Pavegen Plenitude energy game challenged participants to generate as much energy as possible in 30 seconds of jumping and sprinting on the kinetic floor. The energy generated was used to light the Christmas tree and propel Santa Claus around town to deliver gifts. This interactive and engaging activity highlighted Plenitude's commitment to net-zero by 2040 in a fun and relatable way.

 

The village also featured street food stalls, photo booths, and a festive soundtrack curated by Radio Italia, creating a vibrant holiday atmosphere. Additionally, seasonal goodwill and community impact was boosted by a special stand collected used books and games, which were gifted to young patients and children in need, embodying the true spirit of Christmas.

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The Impact of Meaningful Festive Engagement

The event successfully raised awareness about Plenitude's sustainability goals, engaging thousands of citizens and tourists in an interactive demonstration of renewable energy. Key impacts included:

Measurable Engagement

The Pavegen kinetic gameplay provided valuable data on the total energy generated, the number of participants, and the duration of engagement. This data is crucial for measuring ROI and understanding public interaction with the brand.

Community Involvement

The event fostered a sense of community and holiday spirit, with families and individuals coming together to participate in the activities. The collection and redistribution of gently used books and games further emphasized Plenitude's commitment to social responsibility.

Educational Value

By transforming a beloved Milanese spot into a hub of holiday cheer powered by renewable energy, Plenitude demonstrated the practical applications of sustainable practices. The use of kinetic energy to light the Christmas tree and power Santa's journey provided a memorable and educational experience for all ages.

Pavegen’s Powerful Impact

Plenitude's Christmas event in Milan, with its innovative use of Pavegen technology, not only spread holiday cheer but also underscored a powerful message about sustainability. By turning festive fun into a tangible demonstration of renewable energy, Plenitude showcased a future where every step we take can make a difference. Their commitment to net-zero by 2040 is not just a goal but a journey illuminated by the joy and energy of the community, one footstep at a time.