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ERS CONGRESS

PARIS, FRANCE

PAVEGEN INSTALLS AT ERS CONGRESS 2018

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Pavegen and Catherine Turner’s Interactive Experience at ERS Congress 2018

Pavegen joined forces with leading experiential marketing agency Catherine Turner to captivate senior healthcare professionals at the ERS Congress 2018 in Paris, the world’s largest respiratory system conference.

The challenge was to create a compelling engagement strategy that would resonate with attendees while highlighting ESG (Environmental, Social, and Governance) and sustainability initiatives. The goal was to present these critical topics in a way that was both impactful and memorable, aligning with the conference's focus and the professionals' interests.

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Breathing New Life into Engagement

The Pavegen installation at the ERS Congress 2018 offered a tangible and interactive demonstration of the benefits of regular exercise for lung health. Participants were invited to generate enough energy through their footsteps to trigger an action-shot selfie via a photo-pod, linking physical activity with a memorable experience.

The high level of engagement from attendees underscored how even highly specialized audiences can connect deeply with Pavegen’s technology, effectively showcasing its potential to communicate complex health and sustainability messages in a compelling and impactful way.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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How Pavegen’s Interactive Installation Resonated at ERS Congress 2018

The Pavegen installation at ERS Congress 2018 delivered significant impact by effectively engaging senior healthcare professionals with ESG and sustainability messages. The interactive experience, which allowed participants to generate energy for a photo-pod selfie, vividly demonstrated the benefits of regular physical activity for lung health.

Engagement: The installation achieved high engagement levels, capturing the interest and participation of a specialised audience who interacted with the technology enthusiastically.

Awareness: The hands-on experience vividly showcased the connection between exercise and sustainability, enhancing attendees’ understanding of both health and environmental benefits.

Relevance: By integrating Pavegen’s technology with a relevant health message, the installation effectively aligned with the conference’s focus, making the sustainability and health messages more relatable and memorable for the professionals present.

Connection: The event highlighted Pavegen's ability to connect with even the most niche audiences, proving that innovative technology can create powerful, meaningful interactions across diverse fields.