ERS CONGRESS, PARIS
PARIS, FRANCE
PAVEGEN INSTALLS AT ERS CONGRESS 2018

THE CHALLENGE
Pavegen partnered with leading experiential marketing agency Catherine Turner to engage senior healthcare professionals at the ERS Congress 2018, Paris, the largest respiratory system conference in the world.
We needed a way to engage visitors with ESG and sustainability initiatives in a meaningful and memorable way.
THE SOLUTION
The Pavegen installation provided a physical, interactive way to underline the benefits of regular exercise for the lungs. Participants were challenged to create enough energy to trigger an action-shot selfie via a photo-pod. With high engagement from the visitors to ERS, the event highlighted that even the most specialist of audiences connect powerfully to Pavegen tech.
GAMIFYING
SIEMENS PURPOSE
Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.
