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SAMSUNG

JOHANNESBURG, SOUTH AFRICA

Pavegen designed and built a bespoke kinetic engagement experience for one of Johannesburg’s leading shopping malls. 

 

Working with the world-renowned technology company, Samsung, Pavegen delivered a unique kinetic energy walkway experience to engage with and educate visitors on Samsung's sustainability initiatives.

 

The project captured the footsteps of visitors and turned users from passive citizens to active participants in clean energy.

 

Each footstep donated clean energy to a technology hub in a local school and enabled users to donate their footsteps via a mobile app.

 

The citizen engagement experience allowed local residents and the community to actively contribute to clean energy solutions and education centres.

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Engaging Johannesburg’s Shoppers with Samsung’s Green Initiatives

Transforming Mall Visits into Sustainable Actions

Pavegen was tasked with creating an innovative engagement experience for one of Johannesburg’s premier shopping malls, in collaboration with Samsung. The goal was to design a unique kinetic energy walkway that would not only captivate visitors but also educate them about Samsung’s sustainability efforts. The challenge was to convert passive mall-goers into active participants in clean energy solutions.

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Bespoke Kinetic Walkway Energises Samsung’s Sustainability Message

Pavegen crafted a bespoke kinetic engagement experience, installing a custom-designed walkway that harnessed the energy from visitors' footsteps. This interactive installation transformed each step into clean energy, powering a technology hub at a local school and allowing users to donate their footsteps through a mobile app.

The walkway provided a tangible way for visitors to engage with and support Samsung's sustainability initiatives while contributing to local educational efforts.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Fostering Community Engagement and Clean Energy Education

The kinetic walkway not only drew significant interest from mall visitors but also successfully turned their movements into actionable clean energy. The project allowed local residents to contribute to a technology hub in a nearby school and promoted awareness of sustainable practices through an engaging and interactive experience. The initiative strengthened community involvement and supported Samsung’s commitment to both clean energy and educational development.