---
title: SUNGLASS HUT
description: The Sunglass Hut and Pavegen built a kinetic brand experience to raise awareness for their brand and sustainability initiatives.
image: https://www.pavegen.com/hubfs/SGH1_LR-2.jpg
---

# SUNGLASS HUT

### USA TOUR

## WE HELPED SUNGLASS HUT TO ENGAGE AND EXCITE THEIR CUSTOMERS

## Helping SUNGLASS HUT TO ENGAGE AND EXCITE THEIR CUSTOMERS

**The Challenge**

Engaging customers with your brand is one thing, but getting them to connect through a dance and music festival takes it to another level! Sunglass Hut sought to elevate brand awareness by inviting their customers to join in the fun, creating an exhilarating party atmosphere that not only entertained but also deepened brand engagement. Their goal was simple: to excite, energise, and get people dancing, all while seamlessly integrating their brand into an unforgettable experience.

 

## Sunglass Hut’s Interactive Dance Floors Illuminate their Summer Campaign

Touring across 4 iconic American cities (Los Angeles, Chicago, Miami, and New York) Pavegen partnered with Sunglass Hut for their **#ElectrifySummer **campaign by creating an interactive dance floor that took brand engagement to a whole new level.

Powered by the kinetic energy of people's dance moves, the floor converted footfall into clean electricity, lighting up vibrant neon displays and a stunning 10-foot sunshine structure. This innovative dance floor not only encouraged visitors to physically interact with the brand but also offered a captivating experience where clean energy and entertainment seamlessly merged.

![©_Sunglass_Hut miam-15](https://www.pavegen.com/hs-fs/hubfs/%C2%A9_Sunglass_Hut%20miam-15.jpg?width=1072&height=719&name=%C2%A9_Sunglass_Hut%20miam-15.jpg)

 

## GAMIFYING SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

![Pavegen-Seat-Paris_1.2](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Seat-Paris_1.2.jpg)

## Transforming Energy and Engagement

**The Impact of Pavegen's Interactive Dance Floors**

As the tour unfolded, Sunglass Hut brought the summer to life with vibrant dance parties across multiple cities. The campaign's dynamic hashtags and striking visuals quickly gained traction on social media, amplifying brand awareness. Visitors experienced a unique fusion of dance, music, and energy, engaging with the brand in an entirely new and unforgettable way.

The impact of Pavegen’s technology extended far beyond just creating an engaging spectacle. By harnessing the kinetic energy from dance moves, Pavegen demonstrated a compelling fusion of sustainability and entertainment, offering a tangible example of how everyday activities can contribute to clean energy solutions.

This innovative approach not only captivated audiences but also educated them about the potential for renewable energy in unexpected places. The interactive dance floors highlighted the practicality and appeal of integrating energy-generating technologies into public spaces, paving the way for future applications in events and urban environments.

[![Pavegen-Sunglass-Hut-USA_2.1](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_2.1.jpg) ](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_2.1.jpg)

[![Pavegen-Sunglass-Hut-USA_4.1](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_4.1.jpg) ](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_4.1.jpg)

[![Pavegen-Sunglass-Hut-USA_5.1](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_5.1.jpg) ](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_5.1.jpg)

[![Pavegen-Sunglass-Hut-USA_8.1](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_8.1.jpg) ](https://www.pavegen.com/hubfs/Imported%20sitepage%20images/Pavegen-Sunglass-Hut-USA_8.1.jpg)