The Telford & Wrekin Council's investment in the kinetic pavement project has resulted in a positive impact on the community. The public has embraced the pavement, enjoying the interactive experience of generating energy through their footsteps. The project is also contributing to raising awareness about climate change and inspiring sustainable changes in people's lives.
international media coverage raises awareness
Affectionately described as ‘The bouncy pavement’ by the BBC, the launch of the innovative kinetic walkway garnered international press coverage, with world-renowned publications like the BBC, The Guardian, The Independent, and TimeOut featuring the project's success.
citizen impact, powered by Pavegen
The project has also led to significant community engagement, with residents supporting the launch event and utilizing the eco-hub immediately. The kinetic platform has allowed citizens to directly interact and contribute to clean energy, fostering a deeper connection with their local council on issues that matter to them.
In January 2022, the council was independently ranked in the top 3% of local authorities for climate action planning, and the latest figures show that it has reduced its operational carbon emissions by 57% since 2019.
empowering communities with engagement
Through this citizen engagement activation, Telford & Wrekin Council is promoting its commitment to sustainability and carbon-neutral goals, emphasising the usage of independent renewable energy sources like wind and solar. Pavegen is supporting the council's ambition to help fight climate change by empowering the community through the power of footsteps.