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THE MERCURY MALL

London, UK

OUR FIRST SHOPPING CENTRE WALKWAY WHICH CONNECTS TO THE SITE’S APP

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FIRST SHOPPING CENTRE WALKWAY to CONNECT TO rewards app

Enhancing customer experience has become a critical focus for retailers, especially in an era where online shopping continues to dominate consumer behavior. As digital convenience lures more shoppers away from physical stores, the challenge for brick-and-mortar retailers is to find creative and compelling ways to draw customers back into their spaces.

Recognising this, Mercury Mall set out to not only increase foot traffic but also to reimagine the in-store shopping experience. Their goal was to transform the mall into a vibrant, interactive environment that would captivate visitors and encourage deeper engagement.

Central to this strategy was the desire to boost the adoption of their in-store app, seamlessly blending the physical and digital shopping worlds into one cohesive experience. Mercury Mall aimed to create memorable, value-driven experiences that would entice shoppers to return again and again.

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Elevateing the retail Experience with Sustainable Innovation

By harnessing the power of customer footfall, Mercury Mall has redefined the shopping experience, placing visitors at the center of an innovative and sustainable initiative. Upon entering the mall, shoppers are greeted with a cutting-edge Pavegen array, a clean energy-generating installation that transforms each step into off-grid electricity.

This immersive experience begins the moment they step through the doors, making every visit not only engaging but also environmentally conscious. Beyond generating green energy, the system rewards users for their sustainability efforts—points earned from their footsteps can be redeemed at participating retailers within the mall through the site's mobile app. This innovative approach not only encourages customer loyalty but also drives additional foot traffic and increased app downloads, creating a win-win scenario for both shoppers and the mall's businesses.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Sustainable Innovation Boosts App Downloads and User Interaction

Mercury Mall has successfully transformed the shopping experience by integrating Pavegen's technology, offering visitors an entirely new and interactive engagement. This innovative approach not only enhances the mall's appeal but also underscores its commitment to sustainability.

By rewarding shoppers for their steps and seamlessly integrating this feature with their app, Mercury Mall has seen a 15% increase in app downloads and a substantial rise in user engagement.

The Pavegen installation has become a powerful tool in driving both environmental responsibility and digital interaction, reflecting the mall's dedication to creating meaningful and impactful experiences for its visitors.