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Pavegen Powers up the World’s First Kinetic Tennis Experience

PRESS RELEASE - London, May 17th 2023

London, UK - Pavegen, the global leader in harvesting energy and data from footfall, has brought to life Kia's "Movement That Inspires" brand slogan by creating the world's first kinetic tennis experience, which engaged thousands of tennis fans during a recent event in Melbourne, Australia.

Designed to showcase Kia's commitment to sustainability, Pavegen's high-tech kinetic brand experience had over 7,000 gameplays during the two-week grand slam tennis event, providing a fun, active, and meaningful way for people to connect with the brand and learn about key sustainability messages.

Called '#MakeYourMove,' the interactive booth at Kia Arena was powered by Pavegen's patented technology, which converted the footsteps of players into off-grid electricity used to help charge the tournament’s official EV fleet. Players generated electricity by competing against the clock and jumping between five interactive energy floor zones, mimicking tennis moves to win prizes and generate more energy.

To add a competitive element to the experience, a leaderboard featured the top ten players who generated the highest amount of electricity during a single gameplay, with random prizes awarded to all ages and abilities.

As Kia marches towards its goal of achieving carbon neutrality by 2045, the '#MakeYourMove' campaign has successfully brought the automotive brand closer to thousands of people in a unique and memorable way. Pavegen's world-first kinetic tennis experience has enabled Kia to spread key sustainability messages and educate the audience about the importance of making a positive impact on the environment.

"We're thrilled to have been invited to bring our innovative energy-harvesting technology to the world of tennis," said Pavegen CEO Laurence Kemball-Cook. "Our kinetic brand experience created a powerful connection with tennis fans, inspiring them to think differently about sustainability and the role they can play in shaping a cleaner, greener future."

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For more information and photos, contact: Press@pavegen.com


About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, the Pavegen Kinetic Flooring technology harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen call this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos’ festival and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers. 

The company was founded in 2013 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.


Photo's for publication are available upon request from press@pavegen.com