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From K-9 to kW: Purina Helps Pets and People Produce Renewable Electricity Through Pet Power

PRESS RELEASE - London, 14 July 2024

Inspired by the boundless energy of pets, the Pet Power walkway transforms pets’ footsteps into electricity  

ST. LOUIS, July 11, 2024 – Today, Purina is launching Pet Power with Pavegen, and for the first time, helping pets and their people produce renewable electricity together. Pet Power is a renewable electricity-producing walkway created in collaboration with Pavegen, a company that develops smart flooring technology, that harnesses the natural energy of pets to produce and raise awareness around the power of renewable electricity. Each step taken by pets and their people will produce about three joules of electricity.   

“The Pet Power walkway is a representation of the art of what’s possible when human ingenuity and pets come together,” said Tiffany Gildehaus, senior manager, environmental sustainability at Purina. “At Purina, we’ve always looked to pets for inspiration to drive our actions, and now, through Pet Power, their boundless energy is helping to demonstrate the power of renewable electricity.”   

Turning the movement of people and their pets into renewable electricity is a first of its kind use of the Pavegen technology, aligning with Purina’s ongoing efforts and commitment to creating a more sustainable planet for pets and the people who love them. This novel innovation showcases the role that everyone plays in creating that future. Today, 95% of the electricity in Purina factories comes from investments in solar and wind power, which are helping to make the food that powers pets. Purina is on track to achieve 100% renewable electricity by 2025 across its factory network and corporate offices. Additionally, as part of Nestlé’s Net Zero roadmap, Purina is contributing toward a global target of net-zero greenhouse gas emissions by 2050, designing more packaging for recycling and reducing water consumption in factories.  

The Pet Power walkway will be showcased at major pet-friendly venues in St. Louis through the end of September, with the first stop being at Bar K St. Louis beginning July 13 through July 31. Other stops include Purina Farms and events like the Great Forest Park Balloon Race and the APA Canine Carnival. The walkway will capture the energy of thousands of pets and people, but the electricity produced won’t just be a representation of what’s possible. Purina will donate the electricity produced by people and their pets engaging with the pet walkway to the APA Adoption Centre.    

“At Pavegen, our goal is to use technology to inspire,” said Laurence Kemball-Cook, CEO. “We are thrilled that Purina is using our kinetic technology to bring pets and people together to create renewable electricity. This is what innovating for the future looks like.”   

Visit https://www.purina.com/about/sustainability/renewable-electricity for more information about Purina’s renewable electricity initiatives.   

Ends:// Notes to Editors 

For more information, photos and videos, please contact Pavegen Marketing and Communications team - email: press@pavegen.com    

For views on how to deliver a net zero and more resilient UK, visit the Pavegen blog.

About Pavegen:

Pavegen is a pioneering technology company specialising in kinetic energy solutions that harness the power of footsteps to create sustainable energy. With a mission to revolutionise the way people engage with their surroundings, Pavegen's innovative smart flooring technology has been deployed worldwide in various applications, from public spaces to major events, driving positive environmental impact and promoting interactive experiences. For more information, visit Pavegen's website.  

 

About Purina 
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world's most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 11,000 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 46 million dogs and 68 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition. 
 

Purina promotes responsible pet care through our scientific research, our products, and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.