Pavegen’s Kinetic Technology Powers UEFA Festival’s Headline Act
PRESS RELEASE - London, 6 June 2024
Sports and Music Fans Power Rudimental’s Performance, Showcasing Future of Sustainability at Large-Scale Events
4 June 2024, London, UK - Pavegen, the UK-based technology company renowned for its kinetic energy-generating floor tiles, used the energy from people dancing to power a music performance by British dance act Rudimental. It captivated the audience at the ‘sold-out’ UEFA Champions Festival Friday Night Show in Trafalgar Square on 31 May.
The event, held in conjunction with the Champions Innovate Programme and Rockstar Energy Drink, showcased Pavegen’s innovative technology, making history as the first time a music artist in Trafalgar Square has been powered by the kinetic energy of event participants.
The Friday Night Show, presented by Rockstar Energy Drink and headlined by the BRIT Award winning band Rudimental, was the highlight of the festival. The event blended the excitement of football and music, drawing a diverse crowd of fans.
Over 6,300 attendees danced on Pavegen’s kinetic tiles which helped power Rudimental’s DJ booth and microphone and during their high energy set. This interactive installation provided an immersive fan experience and showcased Pavegen’s commitment to off-grid energy generation and sustainable energy solutions.
Participants expressed their delight at the experience. Daniel, a festival goer from London commented, “I really like this dance floor, it’s great, it feels so responsive - it’s cool that it’s the first time ever something like this has been done in Trafalgar Square!” Amir from Surrey added, “It’s amazing how the floor is making electricity for the show. It makes me want to dance more!”
Laurence Kemball-Cook, CEO of Pavegen, remarked: “Our participation in the UEFA Champions Festival has been a phenomenal success, it's so simple, you just need to dance to generate power on our technology. Feeling the energy and enthusiasm from the crowd and seeing Pavegen in action, powering such an iconic event, was truly inspiring. We’re proud to partner with UEFA and Rockstar Energy to demonstrate how innovative solutions can drive sustainability and community engagement.”
Bart LaCount, Vice President of International Beverages Marketing at PepsiCo, commented, “Last weekend marked the return of the Friday Night Show, where we were able to literally light up Trafalgar Square. The collaboration between Rockstar Energy Drink and Pavegen allowed us to take energy to another level. Fans danced the night away while also contributing to power the event – thanks to the kinetic dance floor.
“Following the show, we will continue our partnership with Pavegen into the future as the kinetic energy dance floor will be repurposed for further use, together sustainably fuelling and powering a summer of music experiences.”
With attendees from over 100 countries, the UEFA Champions Festival in Trafalgar Square showcased Pavegen’s ability to blend innovation with entertainment, leaving a lasting impression on participants and setting a new standard for sustainable event experiences.
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Notes to Editors
For more information, photos and videos, please contact Pavegen Marketing and Communications team - email: press@pavegen.com
About Pavegen:
Pavegen is a pioneering technology company specialising in kinetic energy solutions that harness the power of footsteps to create sustainable energy. With a mission to revolutionise the way people engage with their surroundings, Pavegen's innovative smart flooring technology has been deployed worldwide in various applications, from public spaces to major events, driving positive environmental impact and promoting interactive experiences. For more information, visit Pavegen's website.
This press release highlights Pavegen's selection by UEFA's Champions Innovate program and emphasises its role in transforming fan engagement through sustainable energy solutions. Additionally, it integrates Pavegen's recent recognition in the Sports Technology Awards 2024, showcasing the company's ongoing commitment to innovation in the sports industry.
About UEFA
UEFA is the governing body of European football and a not-for-profit organisation which supports and ensures the world’s most popular sport continues to thrive at all levels across its 55 member associations. As part of its commitment, UEFA invests 97% of its revenue in football-related activities, projects and initiatives that ensure the continued development of the men's and women's professional game as well as youth, grassroots and futsal. Visit UEFA.com for more information about the organisation, its numerous activities, programs and campaigns, and follow UEFA on Facebook, Instagram, LinkedIn and Twitter.
About Champions Innovate
Champions Innovate is a programme designed to solve modern, meaningful and relevant challenges identified by UEFA and the Greater London Authority in the context of the Champions League Final. Following a wide-ranging stakeholder consultation process, the UEFA Innovation Hub created this proprietary programme to foster collaborative work between commercial partners, innovative companies and the city hosting the climax of the European club season, with the objective of maximising the chances of leaving a lasting, positive impact.
For more information about Champions Innovate: https://www.uefa.com/news-media/news/0285-18fc50e90328-5bfe099b449c-1000--champions-innovate/
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
