Pavegen partnered with Coca-Cola to create a fun kinetic engagement experience that supported the Expo theme of ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.
The kinetic energy installation harvested and captured the energy of over 20 million visitors over the six-month experiential event.
To showcase that innovative energy technologies, like Pavegen, can provide an interactive and memorable way to communicate positive brand messaging through sustainability initiatives.
Pavegen supported Coca-Cola's campaign and brought their ESG and sustainability initiatives to life through meaningful stakeholder engagement. Alongside bespoke gamification techniques designed and built by Pavegen to encourage further interaction throughout the Expo.
GAMIFYING SIEMENS PURPOSE
Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.