Pavegen partnered with Coca-Cola to create a fun kinetic engagement experience that supported the Expo theme of ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.
The kinetic energy installation harvested and captured the energy of over 20 million visitors over the six-month experiential event.
To showcase that innovative energy technologies, like Pavegen, can provide an interactive and memorable way to communicate positive brand messaging through sustainability initiatives.
Pavegen supported Coca-Cola's campaign and brought their ESG and sustainability initiatives to life through meaningful stakeholder engagement. Alongside bespoke gamification techniques designed and built by Pavegen to encourage further interaction throughout the Expo.
