Pavegen collaborated with Coca-Cola to implement a gamified kinetic energy dance floor that captured the footsteps of Expo attendees. This innovative setup not only demonstrated the potential of sustainable technologies but also provided an interactive, fun, and memorable experience for visitors. The installation was strategically integrated into Coca-Cola's exhibition space, seamlessly blending entertainment with education.
Metrics and Impact
Engagement: The kinetic energy installation successfully engaged over 20 million visitors, fostering meaningful interactions and conversations around sustainability and energy conservation.
Brand Messaging: Coca-Cola's commitment to ESG (Environmental, Social, and Governance) principles and sustainability initiatives was effectively communicated through the experiential activation, enhancing brand perception and reputation.
Stakeholder Engagement: Pavegen's bespoke gamification techniques encouraged further interaction and participation, deepening stakeholder engagement with Coca-Cola's sustainability efforts.