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COCA COLA, MILAN EXPO

MILAN, ITALY

Pavegen partnered with Coca-Cola to create a fun kinetic engagement experience that supported the Expo theme of ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.

 

The kinetic energy installation harvested and captured the energy of over 20 million visitors over the six-month experiential event.

 

To showcase that innovative energy technologies, like Pavegen, can provide an interactive and memorable way to communicate positive brand messaging through sustainability initiatives.

 

Pavegen supported Coca-Cola's campaign and brought their ESG and sustainability initiatives to life through meaningful stakeholder engagement. Alongside bespoke gamification techniques designed and built by Pavegen to encourage further interaction throughout the Expo.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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