GATORADE, SPAIN

BARCELONA OLYMPIC STADIUM

We have been working with PepsiCo sports drink brand Gatorade to create two installations to help bring to life its headline youth football event. We constructed a Penalty Challenge game and energy harvesting walkway at Barcelona’s 1992 Olympic stadium, which was used to entertain the 13 to 16 year-old international teams as they waited to play in the finals.

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THE CHALLENGE

Pavegen has helped to convert a concrete crossing zone by the White House, Washington DC, into a sleek, attractive, and sustainable feature of a modern park.

THE SOLUTION

In a high footfall area, pedestrians can contribute to a cleaner city by giving their footstep to help power the lights of this new destination all whilst providing Washington DC Transport with valuable energy analytics.

GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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THE IMPACT

As the tour rolled out, The Sunglass Hut were able to electrify the summer with the hottest dance parties across multiple cities, with both hashtags and images of the campaign spreading widely across social media assisting awareness for the brand. Visitors were able to physically interact with dance, music, energy and the brand, in a way that they had not ever done so before.