Working closely with our client and their marketing agency, the Pavegen brand activation team conceptualised and brought to life a Kinetic Brand Experience that captured the essence of the brand's social impact campaign.
A Unique Kinetic Brand Experience
Our talented designers and software engineers crafted a custom energy-generating dance floor, complemented by a vibrant DJ set, encouraging participants to convert their dance moves into clean energy.
The Kinetic Brand Experience immersed people in a unique journey of movement and connection with the brand. A digital data screen displayed the energy generated by each dancer, while also educating viewers on the brand's sustainability goals and core messages. In a visually captivating twist, a bespoke branded LED light bar filled a digital pint of stout, shaped like the iconic harp, with real-time energy generated from each footstep.