PRESS RELEASE - London, January 2024

Festive Fun with a Purpose - Pavegen powers Santa’s’ gift giving and Milan Christmas Tree

Plenitude, Italy's leading green energy provider, partnered with Pavegen to transform Milan's Piazza Duca d'Aosta into a sustainable holiday spectacle from December 7, 2023, to January 7, 2024. This innovative collaboration not only celebrated the festive season but also highlighted Plenitude's commitment to net-zero emissions and renewable energy.

A Festive Challenge: Lighting Up Sustainability

Plenitude faced the exciting challenge of engaging the public in their ambitious net-zero goals. They aimed to make sustainability fun and accessible during the holiday season, creating an event that both entertained and educated citizens and visitors about the practical benefits of renewable energy.

Innovative Public Engagement

The "Sensation-On-Ice" village became the heart of Milan's festive celebrations, featuring an open-air skating rink, stunning displays, interactive games, and partner showcases. At the core of this experience was Pavegen's cutting-edge technology. Each footstep on Pavegen's kinetic tiles helped power a dazzling 18-meter-tall Christmas tree, turning steps into sparkling lights.

The Pavegen Plenitude Energy Game

Visitors were challenged to generate as much energy as possible in 30 seconds by jumping and sprinting on the kinetic tiles. This energy was used to light the Christmas tree and propel Santa Claus around town, delivering gifts. This interactive game was a hit, demonstrating Plenitude's goal of achieving net-zero emissions by 2040 in a fun and engaging way.

Community and Holiday Spirit

The village also offered street food stalls, photo booths, and a festive soundtrack curated by Radio Italia solomusicaitaliana, creating a vibrant holiday atmosphere. Additionally, a special stand collected gently used books and games, which were then donated to young patients and children in need, embodying the true spirit of Christmas.

Meaningful Impact and Data Insights

The event successfully raised awareness about Plenitude's sustainability goals, engaging thousands of participants in a hands-on demonstration of renewable energy. The Pavegen kinetic gameplay provided valuable data on total energy generated, participant numbers, and engagement duration. This data is crucial for measuring ROI and understanding public interaction with the brand.

Standing Out in the Energy Market

Plenitude and Pavegen's partnership showcases a unique approach to sustainability in the energy market. By offering interactive and educational experiences, Plenitude differentiates itself from competitors and appeals to climate-conscious consumers. Their commitment to sustainability and net-zero emissions is not just a goal but a journey illuminated by community energy, one footstep at a time.

Ends:// Notes to Editors 

For more information, photos and videos, please contact Pavegen Marketing and Communications team - email: press@pavegen.com    

For views on how to deliver a net zero and more resilient UK, visit the Pavegen blog.

About Pavegen:

Pavegen is a pioneering technology company specialising in kinetic energy solutions that harness the power of footsteps to create sustainable energy. With a mission to revolutionise the way people engage with their surroundings, Pavegen's innovative smart flooring technology has been deployed worldwide in various applications, from public spaces to major events, driving positive environmental impact and promoting interactive experiences. For more information, visit Pavegen's website.  

About Plenitude

Plenitude, a Benefit Company under Eni, is dedicated to achieving net-zero emissions. They integrate renewable energy production with customer solutions and a vast electric vehicle charging network, serving over 10 million customers across six countries. Plenitude's electricity is certified by European Guarantees of Origin, and they offer contracts to offset CO₂ Scope 3 emissions. Their bold goals include decarbonizing all B2C power sales by 2022, all power sales by 2030, and achieving 100% decarbonized gas by 2040.