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Pavegen's Kinetic Pavement Revolutionises Sustainable Urban Design in Telford

PRESS RELEASE - November 2022

Telford, UK - Pavegen, the innovative technology company, has partnered with Telford & Wrekin Council to create a ground-breaking solution that helps the council tackle climate change while addressing a common issue - low battery on mobile phones. The project, funded by Telford & Wrekin Council as part of its £4m 'On Your Side' investment package into fighting climate change, aims to increase community awareness of sustainability and inspire sustainable action across the borough. 

To meet this challenge, Pavegen's urban spaces design team collaborated closely with Telford & Wrekin Council to install a stretch of Pavegen kinetic energy floor tiles on the sidewalk, between Telford railway station and leading into town. These kinetic energy tiles harness the power of pedestrians' footsteps, converting their energy into electricity. 

One of the key highlights of the installation is the incorporation of two free mobile phone charging points located in new street furniture adjacent to the kinetic sidewalk. The energy generated by the commuters and the wider community powers these charging points, providing a practical and eco-friendly solution to the common problem of low battery life.  

Additionally, Pavegen supplied kinetic street furniture, including a solar-powered digital screen that displays sustainability messages and showcases the amount of energy generated by the pavement. To enhance visibility and safety, floor-level LED strip lights were fitted on both sides of the kinetic sidewalk, providing instantaneous directional lighting during nighttime. 

The impact of Telford & Wrekin Council's investment in the kinetic pavement project has been overwhelmingly positive. The community has embraced the interactive experience of generating energy through their footsteps, making a direct contribution to clean energy while benefiting from the mobile phone charging points. The project also serves as a powerful tool for raising awareness about climate change and inspiring sustainable changes in people's lives. 

The launch of the innovative kinetic walkway, affectionately described as 'The bouncy pavement' by the BBC, garnered significant international press coverage. Renowned publications such as the BBC, The Guardian, The Independent, and TimeOut featured the project's success, further raising awareness of sustainable urban design and its potential impact on combating climate change. 

Furthermore, the project has fostered significant community engagement, with residents actively supporting the launch event and readily utilizing the eco-hub. The kinetic platform has empowered citizens to directly interact and contribute to clean energy, creating a deeper connection with their local council on issues that matter to them. As a result of the council's commitment to climate action planning, it was independently ranked in the top 3% of local authorities, while achieving a remarkable 57% reduction in operational carbon emissions since 2019. 

Pavegen's kinetic pavement installation in Telford exemplifies the potential of sustainable urban design to drive positive change and inspire communities to act. By combining innovation, engagement, and renewable energy, the project sets a benchmark for other cities and councils to follow in the fight against climate change. 

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For more information and photos, contact: Press@pavegen.com    

For our full case study, please visit https://www.pavegen.com/en/case-studies/telford  

About Pavegen   

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, the Pavegen Kinetic Flooring technology harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen call this Citizen Impact; powered by Pavegen. Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos’ festival and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.  

The company was founded in 2013 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world. 


Photo's for publication are available upon request from press@pavegen.com