PRESS RELEASE - London, 7th Oct 2024

Pavegen partners with Jubba to power Uber’s sustainability message through an immersive three-day activation, turning footsteps into energy and sparking public engagement.   

London, October 7th, 2024 – We're excited to announce our involvement in Uber’s latest sustainability campaign, working closely with Jubba, the creative events agency managing the activation.

This three-day pop-up event, taking place at the "55k Tonnes" pub in Westminster from 7th-9th October, features our innovative kinetic flooring, offering pub-goers the chance to generate energy while enjoying their drinks. This interactive activation helps Uber bring their sustainability message to life in an engaging and imaginative way.

Laurence Kemball-Cook, our CEO, said, “We’re thrilled to partner with Jubba on this exciting project. Pavegen’s technology provides a unique and interactive platform for Uber to engage consumers, making sustainability fun and accessible. Our kinetic flooring not only helps brands create memorable experiences but also inspires action through tangible consumer involvement.”

During the three-day activation, visitors to the pub will be able to walk across our flooring, converting their footsteps into renewable energy. The total energy generated will be tracked, showcasing how everyday actions can contribute to a sustainable future. This imaginative use of kinetic energy highlights Uber’s commitment to reducing carbon emissions and encourages the public to join the conversation on sustainability.

The activation celebrates Uber’s achievement of preventing 55,000 tonnes of air pollution since 2021 through the electrification of their vehicle fleet. While Uber leads the way in sustainability, our technology helps connect consumers to their story in a way that’s both interactive and impactful.

Our collaboration with Jubba, a full-service creative events agency known for delivering spectacular and successful events for some of the world’s leading brands, has allowed us to create an activation that drives press coverage while also resonating with consumers.

Together, we’ve created a unique experience that supports Uber’s sustainability message, blending innovative technology with consumer engagement.

For more information on how Pavegen can help your brand connect with consumers through dynamic, meaningful activations, please contact us at press@pavegen.com.

Already have a project in mind? Please complete our project enquiry form so we can answer your questions and discuss your aims.

 

Ends:// Notes to Editors 

For more information, photos and videos, please contact Pavegen Marketing and Communications team - email: press@pavegen.com    

For views on how to deliver a net zero and more resilient UK, visit the Pavegen blog.

About Pavegen:

Pavegen is a pioneering technology company specialising in kinetic energy solutions that harness the power of footsteps to create sustainable energy. With a mission to revolutionise the way people engage with their surroundings, Pavegen's innovative smart flooring technology has been deployed worldwide in various applications, from public spaces to major events, driving positive environmental impact and promoting interactive experiences. For more information, visit Pavegen's website.