Pavegen sign second-year deal with Volvo Cars, rolling Pavegen out across 5 countries.
23 July 2025
“Connecting Europe” with Volvo Cars
London, UK – July 23, 2025 – After the global success of our 2023 campaign with Volvo Cars, Pavegen is once again proud to be working alongside the brand as they take their latest initiative, Connecting Europe, on the road.
This year’s journey follows the route of The Ocean Race Europe 2025, a landmark event stretching from the Baltic Sea, through the North Sea and English Channel, into the Atlantic, and concluding in Boka Bay, Montenegro, the first time the race will finish in the Adriatic Sea.
The race will visit seven key ports across Europe:
- Kiel, Germany
- Portsmouth, UK
- Matosinhos / Porto, Portugal
- Cartagena, Spain
- Nice, France
- Genova, Italy
- Boka Bay, Montenegro
At each of these vibrant ports, Pavegen’s kinetic energy technology will be featured in immersive activations, engaging the public through interactive, footstep-powered experiences that bring sustainability and clean mobility to life. Visitors will be invited to generate their own energy and explore how small actions can help power a more sustainable future.
“Our work with Volvo Cars in 2023 showed how powerful innovation and sustainability can be when brought directly to communities,” said Laurence Kemball-Cook, Founder and CEO of Pavegen. “We’re excited to continue delivering experiences that connect people to the energy transition. Quite literally with every step.”
The Ocean Race Europe is more than a sailing competition, it's a global platform advocating for the health of our oceans, climate action, and collaborative innovation. Its ethos of pushing boundaries, uniting diverse nations, and accelerating environmental progress resonates strongly with the mission of both Pavegen and Volvo Cars.
The Connecting Europe tour brings this ethos to life on land, reinforcing Volvo’s commitment to sustainable innovation, and giving communities across Europe a chance to be part of the energy transition, one step at a time.
Visit for more about the Ocean Race Europe 2025 and its mission.
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For more information contact press@pavegen.com
About Pavegen
Headquartered in London, Pavegen is an award-winning global cleantech company pioneering sustainable experiences that generate renewable energy through the power of a footstep. It creates engaging, dynamic, interactive experiences that have been seen in smart cities, transport hubs and iconic locations across the globe. https://www.pavegen.com/
