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  • FordLogo
  • KiaLogo
  • Mercedes BenzLogo
  • NissanLogo
  • Va9WKLLogo
  • SEATlogo
  • Toyotalogo
  • BMWlogo

Automotive marketing teams are facing a disconnect

You’re investing heavily in EV innovation, sustainability and sponsorship, but the way audiences experience it hasn’t kept up.

EV technology

is hard to explain in static environments

Sustainability

messages feel intangible or corporate

 

Events

generate footfall, but engagement is hard to prove

 

Showrooms, exhibitions and sponsor zones

 look increasingly similar and hard to differentiate

Make every step count

Pavegen turns movement into energy, data, and brand connection.

Shared & memorable experiences card
Tangible sustainability moments
Interactive brand storytelling
Real-time engagement data

How it shows up

Pavegen Rockstar Energy Render

Kinetic Dance Floors

Bring energy, emotion and collective participation to launches, festivals and sponsor zones. Perfect for family audiences and mass engagement.

Pavegen Gamestation render

Pavegen Game Stations

Modular, competitive, and built for EV education, performance challenges and brand-led gameplay. Ideal for exhibitions, shows and retail pop-ups.

Pavegen Bank of the West render

Interactive Walkways

Turn passive footfall into active participation. Ideal for show entrances, sponsor routes, museums and permanent installations.

Real-world experiences

Real-world data

Ford Pavegen stats
Volvo Pavegen stats
Mercedes Pavegen stats
Kia Pavegen stats

Why it works

Physical sustainability

People generate real energy through movement, turning EV and net-zero stories into something you can see, feel and take part in.

Measurable engagement

Track footfall, dwell time, interaction rates, participation, and more. Giving your team real data, not just guesswork.

 

Pavegen and Ford gameplay activation
Kia Make your Move Pavegen event game

Brand differentiation

Stand out in crowded environments with future-facing, interactive experiences that feel designed, not bolted on.

Proven experiential ROI

Clear metrics make it easier to justify spend, scale activations, and enhance sponsorship investment.

Built for automotive environments

Car Shows and Motor Exhibitions
Shopping Malls and retail Spaces
Sports Sponsorship Activations
Festival and Live Events

You’re in safe hands

300+ Installations, 40 countries!

Pavegen global location map

Don’t just take our word for it

Hear what our customers have to say:

Brett Taber
“Without Pavegen, I don’t know how we would have reached our community about sustainability in a meaningful way”

Brett Taber
Vice President of Social Impact

vikings
Bart LaCount
“Pavegen allowed us to take energy to another level. We will continue our partnership with Pavegen, fuelling music experiences.”

Bart LaCount
Vice President of International
Beverages Marketing

Pepsico
Natasha Manilal
“We had people coming non-stop!
The game was an exciting and fantastic attraction at our booth!”

Natasha Manilal
Events Marketing Manager

Kaluza

Let’s talk automotive engagement

Fill in your details to chat to a member of our team or book a demo.

Every space, every story

From small activations to large-scale experiences we have
Off-the-shelf setups, ready to engage any audience.

Kinetic Dance Floors
Kinetic Dance Floors

Unite the crowd with collective action. Harness the positive energy of fans to drive your mission. Craft meaningful experiences that engage at scale.

Pavegen Game Stations
Pavegen Game Stations

Engaging, modular, and built for immersive storytelling. Create single or multi-player experiences that deliver impact.

Interactive Walkways
Interactive Walkways

Sets the tone for an unforgettable experience. Empower your audience to become active participants in your story as they walk.

Turn key creative service

Brief in, powerful experience out.

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Custom interactive software

We build you customised and immersive games, data screens and billboards in house!

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Custom Builds

We don’t just ship tiles; we also design customised structures to boost immersion and engagement.

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Getting Started

Take the next step with us!

What to consider:

Indoors or outdoors

Indoors or outdoors

Pavegen is designed to be IP68 rated. Resisting 1m of water for 30 minutes.

Permanent or temporary

Permanent or temporary

Permanent or temporary, embedded in the floor or placed on top. Rented or purchased, we have a solution for your space.

Engage, Educate, Enable.

Engage, Educate, Enable.

Harness Pavegen to engage your audience, educate them about the important work you are doing and enable them to join you on your journey in a meaningful way.

Capture the worlds attention!

We do it all the time!

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We like collecting shinny things too...

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