--- title: Automotive Brand Experiences description: Pavegen Automotive Brand Experiences --- # Turn Movement Into Meaningful Customer   Engagement Pavegen helps automotive brands create interactive, data-driven experiences that convert real-world movement into measurable engagement, sustainability impact, and brand loyalty. Book your Automotive Demo ### Please fill out the form below to get in touch with our team. - ![FordLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/FordLogo.png?width=88&height=34&name=FordLogo.png) - ![KiaLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/KiaLogo.png?width=120&height=28&name=KiaLogo.png) - ![Mercedes BenzLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/Mercedes%20BenzLogo.png?width=114&height=77&name=Mercedes%20BenzLogo.png) - ![NissanLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/NissanLogo.png?width=124&height=18&name=NissanLogo.png) - ![Va9WKLLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/Va9WKLLogo.png?width=67&height=67&name=Va9WKLLogo.png) - ![SEATlogo](https://www.pavegen.com/hs-fs/hubfs/Untitled%20design%20-%202026-01-08T172054.667.png?width=67&height=55&name=Untitled%20design%20-%202026-01-08T172054.667.png) - ![Toyotalogo](https://www.pavegen.com/hs-fs/hubfs/Untitled%20design%20-%202026-01-08T172430.527.png?width=67&height=67&name=Untitled%20design%20-%202026-01-08T172430.527.png) - ![BMWlogo](https://www.pavegen.com/hs-fs/hubfs/Untitled%20design%20-%202026-01-08T172547.958.png?width=70&height=70&name=Untitled%20design%20-%202026-01-08T172547.958.png) ## Automotive marketing teams are facing a disconnect You’re investing heavily in EV innovation, sustainability and sponsorship, but the way audiences experience it hasn’t kept up. ## EV technology is hard to explain in static environments ## Sustainability messages feel intangible or corporate   ## Events generate footfall, but engagement is hard to prove   ## Showrooms, exhibitions and sponsor zones  look increasingly similar and hard to differentiate ## Make every step count Pavegen turns movement into energy, data, and brand connection. ![Shared & memorable experiences card](https://www.pavegen.com/hubfs/1-Jan-09-2026-06-35-11-6682-AM.png "Shared & memorable experiences card") ![Tangible sustainability moments](https://www.pavegen.com/hubfs/2-Jan-09-2026-06-35-11-4831-AM.png "Tangible sustainability moments") ![Interactive brand storytelling](https://www.pavegen.com/hubfs/4-Jan-09-2026-06-35-11-5404-AM.png "Interactive brand storytelling") ![Real-time engagement data](https://www.pavegen.com/hubfs/3-Jan-09-2026-06-35-11-9971-AM.png "Real-time engagement data") ## How it shows up ![Pavegen Rockstar Energy Render](https://www.pavegen.com/hs-fs/hubfs/dancefloor%20overview_result-2.webp?width=500&height=407&name=dancefloor%20overview_result-2.webp "Pavegen Rockstar Energy Render") Kinetic Dance Floors Bring energy, emotion and collective participation to launches, festivals and sponsor zones. Perfect for family audiences and mass engagement. ![Pavegen Gamestation render](https://www.pavegen.com/hs-fs/hubfs/game%20station%20overview_result-2.webp?width=500&height=407&name=game%20station%20overview_result-2.webp "Pavegen Gamestation render") Pavegen Game Stations Modular, competitive, and built for EV education, performance challenges and brand-led gameplay. Ideal for exhibitions, shows and retail pop-ups. ![Pavegen Bank of the West render](https://www.pavegen.com/hs-fs/hubfs/walkway%20overview_result-1.webp?width=500&height=407&name=walkway%20overview_result-1.webp "Pavegen Bank of the West render") Interactive Walkways Turn passive footfall into active participation. Ideal for show entrances, sponsor routes, museums and permanent installations. ## Real-world experiences ## Real-world data ![Ford Pavegen stats](https://www.pavegen.com/hubfs/Frame%202839-1.png "Ford Pavegen stats") ![Volvo Pavegen stats](https://www.pavegen.com/hubfs/volvo_result-2.webp "Volvo Pavegen stats") ![Mercedes Pavegen stats](https://www.pavegen.com/hubfs/Frame%202833.png "Mercedes Pavegen stats") ![Kia Pavegen stats](https://www.pavegen.com/hubfs/kia_result-2.webp "Kia Pavegen stats") - ![Mercedes US Open](https://www.pavegen.com/hs-fs/hubfs/Case%20Studies%20-%20Website/Mercedes%20US%20Open.png?width=673&height=435&name=Mercedes%20US%20Open.png) - ![SEAT PAvegen](https://www.pavegen.com/hs-fs/hubfs/SEAT%20PAvegen.jpeg?width=673&height=449&name=SEAT%20PAvegen.jpeg) - ![2mb_Pavegen Saudia Formula E Gamestation_Excel 2024_Kids-3](https://www.pavegen.com/hs-fs/hubfs/2mb_Pavegen%20Saudia%20Formula%20E%20Gamestation_Excel%202024_Kids-3.jpg?width=673&height=473&name=2mb_Pavegen%20Saudia%20Formula%20E%20Gamestation_Excel%202024_Kids-3.jpg) - ![gall-row-1-1](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-row-1-1.png?width=597&height=398&name=gall-row-1-1.png) - ![kia3-1](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/kia3-1.png?width=673&height=449&name=kia3-1.png) - ![Ford Ride London](https://www.pavegen.com/hs-fs/hubfs/Screenshot%202026-01-04%20at%2014.27.42.png?width=673&height=503&name=Screenshot%202026-01-04%20at%2014.27.42.png) [ View case studies ](https://www.pavegen.com/case-studies) ## Why it works ## Physical sustainability People generate **real energy** through movement, turning EV and net-zero stories into something you can **see, feel and take part in**. ## Measurable engagement Track footfall, dwell time, interaction rates, participation, and more. Giving your team **real data, not just guesswork**.   ![Pavegen and Ford gameplay activation](https://www.pavegen.com/hubfs/Screenshot%202026-01-04%20at%2014.27.42.png) ![Kia Make your Move Pavegen event game](https://www.pavegen.com/hubfs/Screenshot%202026-01-04%20at%2017.54.22.png) ## Brand differentiation Stand out in crowded environments with **future-facing, interactive experiences **that feel designed, not bolted on. ## Proven experiential ROI Clear metrics make it easier to justify spend, scale activations, and **enhance sponsorship investment.** ## Built for automotive environments ![Car Shows and Motor Exhibitions](https://www.pavegen.com/hubfs/Variant3.png "Car Shows and Motor Exhibitions") ![Shopping Malls and retail Spaces](https://www.pavegen.com/hubfs/Variant3-2.png "Shopping Malls and retail Spaces") ![Sports Sponsorship Activations](https://www.pavegen.com/hubfs/Variant3-1.png "Sports Sponsorship Activations") ![Festival and Live Events](https://www.pavegen.com/hubfs/Variant3-3.png "Festival and Live Events") ## You’re in safe hands **300+** Installations, **40** countries! ![Pavegen global location map](https://www.pavegen.com/hubfs/Group%202787_result.webp "Pavegen global location map") ## Don’t just take our word for it Hear what our customers have to say: ![Brett Taber](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/image%2022.png?width=144&height=141&name=image%2022.png) ##### “Without Pavegen, I don’t know how we would have reached our community about sustainability in a meaningful way” Brett Taber **Vice President of Social Impact ** ![vikings](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%2020.png) ![Bart LaCount](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/image%2023.png?width=140&height=142&name=image%2023.png) ##### “Pavegen allowed us to take energy to another level. We will continue our partnership with Pavegen, fuelling music experiences.” Bart LaCount **Vice President of International Beverages Marketing** ![Pepsico](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Mask%20group.png) ![Natasha Manilal](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Screenshot%202025-01-09%20at%2010.42.30%201.png?width=140&height=141&name=Screenshot%202025-01-09%20at%2010.42.30%201.png) ##### “We had people coming non-stop! The game was an exciting and fantastic attraction at our booth!” Natasha Manilal **Events Marketing Manager ** ![Kaluza](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%2019.png) ## Let’s talk automotive engagement Fill in your details to chat to a member of our team or book a demo. ![Arrow](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Arrow.png) Talk to our Automotive Team ###### Please fill in the form below and our team will get back to you as soon as we can. ## Every space, every story From small activations to large-scale experiences we have Off-the-shelf setups, ready to engage any audience. ![Kinetic Dance Floors](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2040_result.webp?width=943&height=800&name=Group%2040_result.webp) ###### Kinetic Dance Floors Unite the crowd with collective action. Harness the positive energy of fans to drive your mission. Craft meaningful experiences that engage at scale. ![Pavegen Game Stations](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2038_result%20(1).webp?width=902&height=852&name=Group%2038_result%20(1).webp) ###### Pavegen Game Stations Engaging, modular, and built for immersive storytelling. Create single or multi-player experiences that deliver impact. ![Interactive Walkways](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2041_result.webp?width=1101&height=788&name=Group%2041_result.webp) ###### Interactive Walkways Sets the tone for an unforgettable experience. Empower your audience to become active participants in your story as they walk. ## Turn key creative service Brief in, powerful experience out. ![Frame 27_result](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Frame%2027_result.webp "Frame 27_result") ## Custom interactive software We build you customised and immersive games, data screens and billboards in house! ![Frame 106_result (1)](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Frame%20106_result%20(1).webp?width=1040&height=614&name=Frame%20106_result%20(1).webp "Frame 106_result (1)") ## Custom Builds We don’t just ship tiles; we also design customised structures to boost immersion and engagement. ![Group 39_result](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2039_result%20(2).webp?width=1359&height=1311&name=Group%2039_result%20(2).webp "Group 39_result") ## Getting Started Take the next step with us! ## What to consider: ![Indoors or outdoors](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%202667_result%20(1).webp?width=758&height=492&name=Group%202667_result%20(1).webp) ## Indoors or outdoors Pavegen is designed to be IP68 rated. Resisting 1m of water for 30 minutes. ![Permanent or temporary](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%202668_result%20(1).webp?width=758&height=492&name=Group%202668_result%20(1).webp) ## Permanent or temporary Permanent or temporary, embedded in the floor or placed on top. Rented or purchased, we have a solution for your space. ![Engage, Educate, Enable.](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/GIF%203%201_result.webp?width=780&height=494&name=GIF%203%201_result.webp) ## Engage, Educate, Enable. Harness Pavegen to engage your audience, educate them about the important work you are doing and enable them to join you on your journey in a meaningful way. ## Capture the worlds attention! We do it all the time! ![image 9_result](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%209_result.webp "image 9_result") We like collecting shinny things too... ![image 10_result](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%2010_result.webp "image 10_result") [ Get in touch ](https://www.pavegen.com/experiential/contact)