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Group 34-Jan-28-2026-09-59-41-8950-PM

Physical Engagement & Participation

Solve the challenge of attracting peoples interest + activating your space and using Pavegen to create measurable, intentional participation beyond what traditional infrastructure and static activations can deliver.

No of footsteps / interactions
Peak activity moments (time, triggers)
Unique participants
Challenge completion rates (gamification)
Dwell time (avg & total)
Community reach & impact
Repeat engagement/ returns
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Data Capture & Lead Value

Convert engagement from a unique one-off interaction into opted-in audience data and measurable ROI, capturing consent at the point of participation.

Footfall & energy data
QR scans
Number of gameplays & participants
Competition entries
Email & SMS lead capture
Survey responses
App downloads
CRM & platform integrations
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Media & Earned Attention

We create global news stories from breaking records, and using people power as a force for good. Create kinetic activations that travel the world through global media, social, and culture, not just through footfall.

Regional & global media coverage
Influencer amplification
Brand & UGC social shares
Video views
Volume of user-generated content
Engagement rates
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Brand Impact & Perception

Its easy to ignore a billboard or advert on your way to work. Pavegen moves brands from visibility to memorability by linking physical participation to meaning and outcomes.

Delivery of key brand messages
Pre- vs post-event brand awareness
Brand lift studies
Goodwill, loyalty, & advocacy
Message recall & association
Net Promoter Score (NPS)
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Energy & Sustainability Impact

Making energy fun, just from walking, running and dancing. Turn sustainability into something people can see, feel, and take part in.

Total energy generated & stored
LEDs powered
Number of devices charged
Trees planted or actions unlocked
Social & community impact donations

Turning human movement into measurable impact

Pavegen turns passive footfall into measurable participation, driving dwell time, space activation, and data capture beyond what static infrastructure and traditional billboards can deliver.

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The Result

Whether the goal is to activate public space, capture leads, support communities, or deliver measurable media and brand value, Pavegen provides the evidence to prove impact and the confidence to invest again.

Trusted by global brands and cities including Kia, Volvo, Google and more.

kia
uefa
volvo
google

Calculate Your Impact and Return

Share your project details to see how Pavegen turns participation into measurable value, engagement, and sustainability outcomes.

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Check out our work

40 countries, 300+ projects, 1,000,000,000 steps and counting...

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