How Every Step Can Supercharge Brand Engagement (And Prove It Worked)
4 June 2025
For most consumers, attention is fleeting. 2-8 seconds of a glance.
Pavegen helps brands do the impossible: turn footsteps into full-funnel marketing—complete with data, delight, and ROI to prove it.
Picture this: a brand experience that activates as soon as someone steps into it. Pavegen tiles capture every footstep, while AI agents like REX (Real-Time Experience Curator) and CINQ (Campaign Intelligence Agent) adapt lighting, AR, and sound to match user mood, pace, and even their LinkedIn profile.
This isn’t just smart—it’s strategic. According to the Journal of Marketing Research, brand recall increases by 24% when activities are gamified. Our floors make movement the medium, using physical activity to drive 25% higher memory retention (Frontiers in Psychology) and 47% longer dwell times (Think with Google).
And the data? CINQ turns footfall into a full engagement report—tracking everything from emotional response to repeat visits. Gamified experiences like energy challenges drive up customer satisfaction scores by 35%, while LUMA (Loyalty Agent) keeps the story going post-event.
Why It Matters for Agencies:
- Laser-targeted personalisation based on live interaction
- 40% better brand message recall during physical activity
- Prove ROI with footfall, sentiment, and social data in one dashboard
Brand activations shouldn’t be passive. With Pavegen, they become performance art—powered by AI, data, and dance-worthy metrics.
For more information, video content and photos of Pavegen, contact press@pavegen.com
About Pavegen
Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.
Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.
The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.