Big, Bold, Disruptive: The Future of Experiential Marketing

28 Feb 2025

Agencies don’t win clients with safe ideas. Brands don’t capture market share with forgettable experiences. Winning in today’s experiential marketing world demands big, bold, disruptive, engaging, fun, and memorable activations—the kind that make headlines, spark conversations, and drive real business results. 

The reality is, consumers today demand more from brands than mere transactions—they seek authentic connections and meaningful experiences. In fact, 87% of consumers are more receptive to a brand's messages when they understand the company's beliefs and values. Source: customerland.net

Moreover, 88% of consumers consider trust an important factor when purchasing from a brand.  Source: marketingcharts.com

So, if you're an agency aiming to secure that next high-value client, or a brand striving to create a memorable moment that leaves a lasting impression, what does it take to win?

The Problem: Agencies Need the Next Big Experiential Idea 

The most ambitious agencies don’t just execute—they win clients by presenting game-changing experiential ideas that push the boundaries. 

But the challenge? 

      > The competition is fierce. Every agency is pitching the next big thing. 
      > Clients want innovation, data, and ROI—but also ease of execution. 
      > Sustainability isn’t just a ‘nice-to-have’ anymore—it’s an expectation. 
      > Activations must drive social engagement, media coverage, and measurable business impact. 
 
The best agencies understand that their big experiential idea needs to tick every box—creativity, engagement, sustainability, and most importantly, results. 

Pavegen X Guinness St. Patrick's Day Activation

The Brand Perspective: What It Takes to Win at Events 

From a brand perspective, every event activation must serve a business purpose. The goal isn’t just to entertain—it’s to sell more, shape consumer behaviour, and build long-term loyalty. 

What do brands need to achieve in their experiential marketing? 

      > Sell More Product – Activations that create demand, drive conversions, and reinforce purchase intent.

      > Change Buying Behaviour – Memorable moments that shift consumer perceptions and increase brand preference.   

      > Win Brand Loyalty – Experiences that create emotional connections, advocacy, and retention. 

      > Own the Conversation – Activations that generate social buzz, press coverage, and user-generated content. 

The most successful brands understand consumer psychology—people don’t just buy products, they buy experiences. A brand that creates an unforgettable experience becomes the brand that wins. 

What Wins Big Clients? What Drives Brand Success? 

1. Experience-First Thinking: The Era of Engagement is Here 

      > 80% of consumers are more likely to buy from a brand that provides a personalized experience (Epsilon). 

      > 70% of event attendees become regular customers after experiencing a brand activation (EventTrack 2023). 

      > Experiential marketing drives a 74% increase in positive brand perception (Statista, 2023). 

The brands and agencies that win the most attention, engagement, and sales aren’t those who shout the loudest. They’re the ones who make people feel something. 

Pavegen delivers experience-first marketing, creating real-world interactions where customers don’t just see a brand—they step into it, play with it, and power it with their own movement. 

Example: Adidas’ Jump Store, where customers could earn sneakers by jumping as high as Derrick Rose, turned an activation into an experience consumers would never forget. 

Pavegen X Adidas London Activation

2. Gamification: The Ultimate Customer Magnet 

      > Gamified experiences increase consumer engagement by 47% (Forbes). 
      > 65% of consumers say interactive experiences make a brand more memorable (Harvard Business Review). 
      > Customers who actively participate in a brand experience are 4x more likely to buy (Event Marketer, 2024). 

Gamification isn't just about making experiences fun—it drives action, participation, and purchase intent. Pavegen turns passive event attendees into active participants, creating interactive moments that gamify brand engagement in a way that is both fun and meaningful. 

Example: Volvo’s “Race to Climate Neutrality” campaign powered by Pavegen turned sustainability into an interactive challenge that kept consumers engaged while reinforcing the brand’s commitment to the environment. 

Pavegen X Volvo 6 City International Activation

3. Sustainability-Driven Experiences: Where Innovation Meets Impact 

      > 73% of consumers say they would switch brands if one demonstrated a stronger commitment to sustainability (Nielsen)

      > Brands with sustainability-focused campaigns grow 5.6x faster than competitors (McKinsey, 2023). 

      > Consumers under 35 are 80% more likely to engage with brands that offer eco-conscious experiences (Event Marketer, 2023). 

Today’s consumers are not just passive spectators—they are value-driven decision-makers. 

Sustainability-led brand activations don’t just feel good, they perform better. Pavegen delivers a real-world, interactive sustainability message, turning brand activations into proof points for a greener future. 

Example: Bank of the West’s "Power the Change" campaign with Pavegen showcased sustainability in action, proving to consumers that small steps can power big change. 

Pavegen X BNP Paribas 4 City Activation

Pavegen: The Solution That Wins for Both Agencies and Brands

For agencies looking to win the next global client and for brands looking to dominate their category, Pavegen delivers the only experiential solution that hits all the must-haves: 

      > Big Memorable Moments – Experiences that drive massive engagement. 
      > Gamified Brand Interactions – Turning passive audiences into active participants. 
      > Sustainability Storytelling – A proven way to enhance brand reputation and PR traction. 
      > Data-Driven Insights – Actionable footfall, dwell time, and engagement metrics. 
      > High ROI & Earned Media – Shareable moments that get press, social buzz, and long-term impact. 

Pavegen solves the biggest challenges for both brands and agencies—delivering innovation, sustainability, engagement, and measurable success in one turnkey solution. 

Be Bold. Be Brave. Win Big. 

Agencies that want to win clients need big ideas that disrupt the industry. Brands that want to sell more and win loyalty need experiences that create emotional connections. 

Pavegen is where sustainability meets engagement, where experiences meet impact, and where brands create the kind of moments people will never forget. 

Let’s create something extraordinary together. 

Want to create your next Big Memorable Brand Moment?

Get in touch today to discover how Pavegen can elevate your next campaign.

For more information, video content and photos of Pavegen, contact press@pavegen.com

About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.

The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.