from footsteps to forests: Pavegen at the lloyds british business excellence awards
11 November 2025
One powerful night. Thousands of footsteps. 1,000 trees waiting to be planted.
Tonight, at the British Business Excellence Awards, we’re proud finalists for Sustainable Business of the Year - and we’re bringing our mission to life with an activation that turns human movement into measurable environmental impact.
We’ve installed a 7-square-metre Pavegen Walkway and three of our new X2 Chevrons on the main stage, transforming every step into an opportunity to create change. For every movement across our tiles, we’re contributing to a goal of planting 1,000 trees across the United Kingdom, which will sequester around 1,000 tonnes of CO₂ over their lifetime.
💡 Why It Matters
This isn’t just about seeing numbers on a big screen. By engaging with the flooring system, guests will experience climate action in a hands-on, immediate way, and will witness the collective power of human movement turning into tangible impact.
Behavioural change starts when people are curious, connected, and involved. As leaders gather at COP30 in Brazil to discuss global climate action, our activation brings that same principle to life - showing that sustainability isn’t abstract, it’s something you can see, feel, and take part in. Our tiles spark conversation and remind us that every step, when combined, can create meaningful, collective change.
🌎 A Shared Mission
Tonight, we’re inviting everyone to step up – literally. Each stride across our tiles contributes to a shared mission and demonstrates the power of people coming together for climate action.
One night. 1,000 trees. Think we can do it?
For more information, video content and photos of Pavegen, contact press@pavegen.com
About Pavegen
Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.
Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.
The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.