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Pavegen shortlisted for sports technology award


Pavegen is shortlisted for the fan engagement award at the 2024 sports technology awards. find out how we are engaging fans...

9th May 2024

Pavegen pioneers’ kinetic energy experiences across diverse sports landscapes at events and stadia the world over. Sports including tennis, motorsport, marathon running, football, and more, engaging fans of all ages in gamified interactions. By converting human footsteps into renewable energy, Pavegen fosters a unique connection between fans and their favourite sports, aligning seamlessly with ESG objectives, such as STEM education or social impact projects in local communities. 

This innovative approach not only enhances brand engagement and fan loyalty, but also drives sustainability, offering practical applications like EV charging and LED lighting. With notable successes at major events like the Australian Open and partnerships with industry leaders like Kia, Ford, and Volvo and sports brands like Minnesota Vikings, Pavegen stands as a frontrunner in sports technology, enhancing fan experiences while promoting a greener, more engaging future. By targeting key markets and stakeholders globally, Pavegen continues to redefine fan engagement, demonstrating measurable impact and commercial success in its commitment to sustainability and innovation. 

Pavegen's entry in the Sports Technology Awards showcases a ground-breaking approach to fan engagement, integrating kinetic energy capture with immersive sports experiences. By challenging fans to emulate their icons – or compete against them - Pavegen generates renewable energy from their movements, aligning perfectly with ESG goals.  

With a focus on sustainability, fan engagement, and brand connection, Pavegen exemplifies the future of sports technology, offering a holistic solution that resonates with fans and stakeholders alike. 

Case Study: Kia at the Australian Open Melbourne


Kinetic energy experiences engage fans of all ages, generating off-grid renewable energy by harnessing kinetic energy from their movements during an immersive engagement experience. Fans actively participate, emulating their icons, heroes or the sport itself, creating a unique connection between fans and the sport. The generated energy helps power low energy applications with our goal of promoting ESG in sports, combining entertainment, technology, and sustainability to inspire positive change. 

Pavegen achieved notable success - with over 6,900 gameplays/fan engagement and achieving 790,000 joules kinetic energy stored for EV charging, making a significant impact on the target market.  

This interactive tennis experience not only captivates audiences but also offers practical applications like EV charging and LED lighting, setting it apart from traditional sports technologies. Pavegen's success at major events and partnerships with industry leaders underscore its impact and innovation in the sports technology landscape. With a focus on sustainability, fan engagement, and brand connection, Pavegen exemplifies the future of sports technology, offering a holistic solution that resonates with fans and stakeholders alike. 

Pavegen's kinetic technology played a pivotal role in demonstrating customer commitment to sustainability. By showcasing the technology at major events, Kia actively engaged with the public on a platform that emphasised eco-friendly practices. The tangible demonstration of sustainability aligns with Kia's branding and corporate values. 

Furthermore, other examples include Ford Ride London, Volvo - The Ocean Boat Race, and the Minnesota Vikings Training Camp (NFL), we've generated millions of joules of energy and engagement with hundreds of thousands of fans. 

Hear what the Vikings have to say about Pavegen: 

NFL Minnesota Vikings – United States - Permanent Stadium Installation - Training Camp installation engaging school aged fans in STEM education!

Discover more of our case studies and client testimonials:

Pavegen's kinetic fan engagement experience is grounded in tangible metrics, positive audience engagement, and the practical application of harvested energy. The collaboration with Kia and others showcases the capabilities of the technology but also solidifies Pavegen's reputation as an industry leader in the realm of kinetic energy harvesting and memorable fan engagement. 

If you're interested in learning more about Pavegen Experiential get in touch with us here:



For more information, video content and photos of Pavegen, contact press@pavegen.com

About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.

The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.