🇬🇧 Midweek at London Climate Action Week 2024: Delivering a Net Zero and Resilient UK 🇬🇧
27th June 2024
As we reach the midpoint of London Climate Action Week 2024, our focus intensifies on "Delivering a Net Zero and Resilient UK." With ambitious 2030 targets, it's imperative that we initiate transformative changes across the country. This isn’t just about setting goals—it's about taking bold, decisive action to achieve them.
The Urgency of Net Zero
The UK has set an ambitious target to reach net-zero emissions by 2030, a goal that requires unprecedented transformation in how we produce and consume energy. The stakes are high: failure to meet these targets will result in severe climate impacts, from increased flooding to more frequent heatwaves. The urgency is clear, but are we ready to take the necessary steps?
The Role of Cities: Leading the Charge
Cities are at the heart of this transformation. They are not only the major contributors to carbon emissions but also the hubs of innovation and change. London, with its progressive climate policies and ambitious sustainability initiatives, serves as a model for other cities around the world. By integrating sustainability into urban planning, transportation, and energy systems, London is proving that large-scale change is possible.
Pavegen’s Innovative Solutions
At Pavegen, we are committed to helping cities achieve their sustainability goals through innovative solutions. Our kinetic energy tiles convert the power of footsteps into electricity, providing a renewable energy source for low-energy applications such as streetlights and public displays. This technology not only reduces reliance on fossil fuels but also engages communities in the fight against climate change.
Imagine a city where every step taken by its residents contributes to a greener, more sustainable future. That’s the vision we are turning into reality with our projects around the globe. Each step on a Pavegen tile generates a small amount of electricity, helping to power essential urban infrastructure while educating and inspiring the public to take part in climate action.
Political Leadership and Policy Reform
Achieving net zero and building resilience across the UK requires strong political leadership and comprehensive policy reform. Our CEO, Laurence Kemball-Cook, recently co-signed a letter with other business leaders urging political parties to prioritize ClimateTech innovation. This call to action is critical—without the right policies, the transition to a low-carbon economy will be slow and insufficient.
Controversial Truth: Radical Change Needed
Here’s the controversial truth: incremental changes will not suffice. We need radical, systemic shifts in how we approach energy, urban planning, and public engagement. This means challenging entrenched interests and making bold policy decisions that prioritise long-term sustainability over short-term gains.
The financial sector, too, must pivot from investing in fossil fuels to supporting green technologies. This transition is not just about mitigating climate impacts but also about seizing economic opportunities in the burgeoning green economy. Banks and investors must recognise that sustainable investments are not just ethical but also financially prudent.
A Call to Action for All Sectors
This is a call to action for every sector of society. From government and business to education and culture, we all have a role to play in achieving net zero and building resilience. The time for half measures is over. We must demand comprehensive climate policies, support innovative solutions, and foster a culture of sustainability.
At Pavegen, we are dedicated to making every step count towards a greener future.
Together, we can lead the charge towards a net-zero and resilient UK. Let’s make every step we take a step towards a sustainable future.
For more information, video content and photos of Pavegen, contact press@pavegen.com
About Pavegen
Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.
Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.
The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.