TOUCHLESS, SAFE, EXCITING
What makes this solution even more exciting is that it is touchless. In the wake of the pandemic, there is strong evidence people will not go back to mingling freely without a thought for safety. Marketing Week magazine reported that 68% of consumers are valuing safety ahead of anything else. With the possibility of public touch screens becoming a thing of the past, touchless solutions will be on the rise. Pavegen is ‘touchless’ – driven by footfall and the customer’s own device – making it a safe and exciting tool for retail.
The top reason customers choose one business over its competitors is trust; and that trust has to be earned through positive physical experiences. With 68% of consumers recently valuing safety ahead of anything else, now in particular, the reassurance of safety and the incorporation of innovations such as touchless tech need to be at the forefront of retailer’s minds.